1. Plan & Vision Robin Murray Director of Strategy & Marketing

2. Overview The Context of the plan –Market Dynamics –The evolving requirement Key principles –Do no harm –Add value Direction –The Enterprise Product Architecture

3. Market Dynamics Global market is steady-state –Still significant opportunities in niches Many first & second generation companies –Owner-managed / first round VC backing Need to generate growth to realise economies of scale –Organic growth –New markets –Acquisition essential

4. Market Dynamics All companies with strategic vision –are looking to acquire… –…or looking to be acquired Significant further rationalisation will occur Our strategy is to participate and release value for our customers –Enterprise Product Architecture is a key- enabler

5. The evolving requirement… Synthesize – Specialize – Mobilize See ariadne July 2006 –http://www.ariadne.ac.uk/issue48/murray/http://www.ariadne.ac.uk/issue48/murray/

6. Service Evolution… …System Revolution … Serials Circulation Acquisitions Catalog Collection Synthesized Information Space Library ‘web services’ Synthesized Information Space Library ‘web services’ Non-library ‘web services’ Workplace applications

7. Synthesize - to combine often diverse conceptions into a coherent whole. Synthesize Mobilize Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use. Specialize Mobilize - to put into action Workplace applications - points of need Local service Local added value Local context Local knowledge Library Systems Atomic Library Services Atomic ‘non-Library’ Services

8. Mobilize Value - Created by broadening scope of synthesization Value - Created by broadening scope of mobilization Value - Created by generating tight, minimal Interface definition - KEY SYNTHESIZED SERVICES Adding Value Synthesize

9. Conclusions & Requirements… Service is evolutionary, required system support is not. –ILS will remain critical, but will become a peripheral –New model is about Synthesize, Specialize, Mobilize Platform requirement… –Enable libraries to synthesize new services that add value to their offering –Enable network service providers to provide new ‘synthesizable services’. –Ensure ‘plug-and-play’ compatibility with network services.

10. Key Principles…

11. Key Principles Do no harm… –Ensure current systems are supported and keep performing critical functions –Evolution not revolution Add value by leveraging extended product suite –Understand what we have – the services landscape Evolve towards the Enterprise Product Architecture

12. The Services Landscape Portals Link resolvers Resource Sharing PICArta … QuestionPoint CBS WorldCat Open WorldCat LBS CONTENTdm … …

13. Enterprise Product Architecture … Work in progress…

14. Enterprise Product Architecture Unified high-level product vision –Across OCLC PICA and OCLC –Creates synergy between products –Adds value to the overall library network –Forms a basis for future work –Enables ‘synthesise, specialise, mobilise’ Current model… –Work in progress…

15. Group Nodes Management Services Network Interface Services Consumer Services Global Node Management Services Network Interface Services Consumer Services Management Services Network Interface Services Consumer Services Local Nodes Moving to the network: The network is the combination of local, ‘group’ and global nodes working together symbiotically. Functions should be performed at the appropriate node. Technology should be shared across nodes as deeply as possibe Our unique value is that we can create the network and all nodes participate in value creation

16. Summary Market disruption –Vendor consolidation –Requirements Synthesize, Specialize, Mobilize Response –Be acquisitive –Do no harm… Vision –Enterprise Product Architecture Holistic network view is our unique positioning

17. Plan & Vision Robin Murray Director of Strategy & Marketing