1. 英三 1 29 th Apr. 2014

2. * Most people admit that what we see in the media affects the way we think and act, and most agree the media has a negative effect on children. Violence in television programs and movies is said to stimulate violent behavior in children.

3. * Politicians called for new laws to regulate entertainment industries. But it is not easy to create such laws. The US Constitution guarantees freedom of the press and freedom of speech.

4. *I*I t has always been difficult to balance the power of laws against the freedoms of individuals and companies; so rather than create new laws, the entertainment industry was told to regulate itself.

5. * People claimed that some ads were not true and also that children should not be exposed to ads for cigarettes and alcohol. So the national advertising community devised a plan to avoid possible censorship by the government.

6. * Advertisers agreed to set up a new agency, called the National Advertising Review (NARC). NARC’s official purpose is to maintain standards of truth, accuracy, morality, and social responsibility in advertising.

7. * The National Advertising Division (NAD) is like a police force, investigating complaints of false advertising and then working with the advertiser to correct a false ad.

8. * The other branch is the National Advertising Review Board (NARB). It reviews cases in which the NAD and advertisers cannot agree.

9. * The NARC is run by various national advertising associations. This type of self-regulation avoids the problems of government censorship.

10. * Television stations all have departments for reviewing ads before the ads are allowed to be shown on the air. This is true for radio stations as well.

11. * In fact, some publications even go so far as to test every advertised product to make sure the claims in the ads are true.

12. * The third level of regulation exist with the advertisers themselves. Most advertisers rely on market research to verify the claims made in advertisements.

13. * All of the above levels of self- regulation have created a fairly reliable system for maintaining a high standard of advertising in the United States.

14. * It [the advertising industry] has the best self-regulatory system of any industry in the United States.

15. * ____ NARC and NAD are part of NARB. * ____ NARB investigates complaints of false advertising. * ____ A third level of regulation exists with the advertisers themselves.

16. * ____ Advertisers agreed to set up a new agency, called the National Advertising Review Council (NARC). * ____ The US Constitution guarantees regulation and censorship.

17. * ____ The main function of the NARB is reviewing cases. * ____ NARC is like a police force, investigating complaints of false advertising and then working with the advertiser to correct a false ad.

18. * ____ The NARC is run by various national advertising associations. This type of self-regulation avoids the problems of government censorship. * ____ Television stations all have departments for reviewing ads before the ads are allowed to be shown on the air.