1. SOCIAL DEVELOPMENT DEPARTMENT COMMUNICATION STRATEGY & PLAN

2. PURPOSE OF THE COMMUNICATION PLAN Raising awareness Shifting opinions and changing mindsets Promoting and marketing Responding to issues and needs Referrals Flow of information  Proactive planning and coordination  Monitoring and evaluation  Improved levels of accountability  Creating an environment which is conducive to collaboration and partnerships BENEFITS

3. BACKGROUND OF THE DEPARTMENT Years prior to 2010 Different approaches by previous administration to meet the “developmental agenda” Inherited operating arrangements Staffing (numbers and skills)

4. OVERVIEW OF SOCIAL DEVELOPMENT DEPARTMENT Social Development Acting Director (Chris O’Connor) Social Development Facilitation Manager (Lungelo Nokwaza) Service Coordination (Sub Councils) Arts & Culture Acting Manager (Ashraf Webster) Proposals Soc Entrepreneurship Interventions Intervention proposals Living & Visual Arts Promotion Property Ad-hoc Forward Planning SDF Community Participation Social Preparation Special Programmes & Projects Heritage promotion & Development Integrated Support & Development Communications & Events Strategy

5. Operational changes Relocation to Paul Sauer Building, Cape Town Administrative boundaries aligned with the Health Districts Rotation of staff Obtain information/understanding regarding the challenges and priorities of Sub Councils and discuss what expectations they have of the Dept.

6. NEW ADDRESS 2 ND FLOOR, PAUL SAUER BUILDING, 1 ADDERLEY STREET, CAPE TOWN

7. Thank you