Presentation is loading. Please wait.

Presentation is loading. Please wait.

The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015.

Published byElizabeth Logan Modified over 9 years ago

Similar presentations

Presentation on theme: "The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015."— Presentation transcript:

1 The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015

2 THE TRADITIONAL MODEL OF MEDIA COVERAGE

3 THE REALITY OF THE MEDIA MARKETPLACE Technology moulds media consumption

4 THE REALITY OF THE MEDIA MARKETPLACE Consequences of competition for audience Shrinking newsrooms Diversifying Growing skepticism of audiences Explosion of citizen journalism

5 NATIONAL FEDERATION RESPONSIBILITIES Communication to : Current membership Prospective members Sponsors Potential sponsors Invested Entities Media Government and para-statals The General Public

6 NATIONAL FEDERATION RESPONSIBILITIES Take control of : Routine dialogue with membership Sponsor positioning Event Media Services Opinion Influencing Crisis Communication

7 CONTROLLED MEDIA STRATEGY Communication to : Website eNewsletter Magazine Digital Magazine SMS Social Media Advertise on social media WhatsApp

8 SOCIAL MEDIA STRATEGY Understand and embrace Facebook Twitter Instragram Pinterest WhatsApp LinkedIn YouTube Google+ Language specific channels

9 NATIONAL FEDERATION MEDIA STRATEGY Board and Executive representation Full time professional media service Drive transition to digital

10 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

11 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

12 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

13 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

14 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

15 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

16 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

17 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

18 NATIONAL FEDERATION MEDIA BATTLE PLAN

19 Put the right people in place within your federation Budget accordingly Plan proactively Weekly, Monthly, Quarterly, Annually

20 NATIONAL FEDERATION MEDIA BATTLE PLAN Analyse Media Tracking Subjective Tracking Tone of conversation

21 NATIONAL FEDERATION MEDIA BATTLE PLAN Embrace and empower stakeholders Individuals/ Teams/ Sponsors Industry investors and corporates

22 NATIONAL FEDERATION MEDIA BATTLE PLAN Understand your media and how they operate Tailor solutions to suit: their audience Their infrastructure and staffing

23 NATIONAL FEDERATION MEDIA BATTLE PLAN

24 Event Media Strategy Reliable EMS Flash results Copy, Hi-res photos Video, news packages Social media Live timing Live streaming Venue Media Centre High-end connectivity

25 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

26 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

27 NATIONAL FEDERATION MEDIA STRATEGY The African Opportunity

28 @DaveJMacleod @GameplanMedia facebook.com/davejmacleod dave@gameplanmedia.co.za dave@gameplanmedia.co.za CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015

Download ppt "The shifting sands of the media landscape - Sink or swim? CONFEDERATION OF AFRICAN CYCLING CONGRESS 2015."

Similar presentations

What is the social media revolution? Separation Information Means of distribution.

What is the social media revolution? Separation Information Means of distribution.
Comparison of visitors, 2011 to 2012. Social Media How to Choose? Twitter? Facebook? Blog? What else? (Google +? Pinterest? LinkedIn? …) And most.

Comparison of visitors, 2011 to Social Media How to Choose? Twitter? Facebook? Blog? What else? (Google +? Pinterest? LinkedIn? …) And most.
The Voice of Tourism in South Australia. OUR MISSION MEMBERSHIP BENEFITS  Representation  Business Improvements  Business Education & Skill Solutions.

The Voice of Tourism in South Australia. OUR MISSION MEMBERSHIP BENEFITS  Representation  Business Improvements  Business Education & Skill Solutions.
Using Social Media Gemma Parkhouse Head of Marketing & Communications, ExCeL London.

Using Social Media Gemma Parkhouse Head of Marketing & Communications, ExCeL London.
August 23, 2013 Social Media Audit. Overview  Goals –Evaluate current social networking status –Identify trending topics and social influencers –Provide.

August 23, 2013 Social Media Audit. Overview  Goals –Evaluate current social networking status –Identify trending topics and social influencers –Provide.
6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A
SOCIAL MEDIA MARKETING FOR BUSINESS. The Internet has fundamentally changed the way people find, discover, share, shop, & connect. FACT.

SOCIAL MEDIA MARKETING FOR BUSINESS. The Internet has fundamentally changed the way people find, discover, share, shop, & connect. FACT.
Social Media Friend or foe?

Social Media Friend or foe?
Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.

Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.
October 20, 2012 1. 2 Beyond Facebook Likes and Twitter Followers: Social Media for B2B.

October 20, Beyond Facebook Likes and Twitter Followers: Social Media for B2B.
GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.
Is Social Media right for you? by Social Media Travelers www.SocialMediaTravelers.com.

Is Social Media right for you? by Social Media Travelers
Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.
There are four distinct stages of Social Selling, which is the new way business development professionals are getting the edge. Embrace these steps, make.

There are four distinct stages of Social Selling, which is the new way business development professionals are getting the edge. Embrace these steps, make.
By Anil Bharadwaj Secretary General Federation of Indian Micro and Small & Medium Enterprises (FISME) Increasing chamber of commerce outreach & the power.

By Anil Bharadwaj Secretary General Federation of Indian Micro and Small & Medium Enterprises (FISME) Increasing chamber of commerce outreach & the power.
Online Reputation Management

Online Reputation Management
+ Social Media proposal Presented by- Social Club Media 18 th July.

+ Social Media proposal Presented by- Social Club Media 18 th July.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
Social Networking – The Ways and Means Rosey Broderick May 2011.

Social Networking – The Ways and Means Rosey Broderick May 2011.
U. S. Chamber of Commerce – Fighting for Your Business.

U. S. Chamber of Commerce – Fighting for Your Business.

Similar presentations

Ads by Google