1. El Quesarito Loco Authentic Mexican Food Truck Strategy and Implementation At El Quesarito Loco, we aim to serve tasty and affordable Mexican cuisine in a way that is convenient for our customers. El Quesarito Loco will cater specifically to the nightlife crowds along the Main Line in Villanova, PA. Our goal is to provide a different alternative to the typical late night food and Mexican restaurants in terms of time, location, and accessibility.

2. Market Analysis Target markets: ▫ College & Graduate students (Ages 18-24) ▫Post Graduates & Younger Adults (Ages 25-early 30s)

3. Environmental Scanning What are Consumers looking for? ▫Filling items ▫Unique ▫Easy to eat ▫Savory Characteristics of Competitors: ▫Late-night ▫Convenient ▫Mexican  Chipotle Only

4. Survey Results

5. Competitive Advantages Core Competencies – Mobility – Timing/Efficiency – Convenience Core processes – Customer Relationships – Order Fulfillment – Supplier/Leaser Relationships Order Winners – Cost – Convenience – Unique Products Competitive Priorities – Price – Flexibility – Time (Delivery Speed)

8. Alex Costco Walmart Black Pepper$4.28/8 oz Red Onion$.99/ pound Pork (Loin)$4.99/pound White Onion$1.49/pound Green Peppers$1.49/pound Fresh Direct Steak$10.99/pound Chicken$4.79/pound Mushrooms$2.99/ 8 oz. Cumin$.99/ 3 oz. lettuce$.99/ each bushel Oregano$.99/1.125 oz. Tomatoes$1.99/pound Salt$.89/ 26 oz. Cherry Tomatoes$3.99/ 16 oz. Avocados$2.99/ 2 avocadoes Sour Cream$2.69/ 16oz. Limes$4.99/ 8-12 ct Shredded American Cheese$20.70/ 5 pound Jalapeno Peppers$2.99/ pound Mangos$1.69/ pound Scallions$.99/ each Black Beans$.89/15.5 oz Habenaro Peppers$2.99/pound Pinto Beans$.89/15.5 oz Chocolate Dipping Sauce for Churros$2.99/ 22 oz Roundeye Supply Sugar$2.39/ 4 pounds Dried Ancho Chiles$13.99/ pound Mexican Blend Shredded Cheese$20.70/ 5 pound Adobo Sauce$27.84/24 cans 7 oz. Cilantro$.99/ 3 oz Garlic$129.00/ 30 pounds Thyme$.99/ 1.5 oz. Canola/Vegetable oil$55.03/ 35 pounds 8 inch soft shells$47.88/ 288 pieces Food Service Direct Brown rice$16.68/ 25 pounds Churros$42.25/500 count White Rice$16.34/ 25 pounds Chocolate Sauce$15.50/Half Gallon Tortilla Chips$22.43/ 75 oz. Pico De Gallo$2.59/pound Red Wine Vinegar$23.56/ 4 gallons Paper Boats$60/900 count Napkins$53/1800 count Sam's Club Forks$8.94/600 count Aluminum Foil$45.88/ 12'' x 1000' Roll Suppliers

9. Simplifies the inventory checking system Creates a routine for delivery scheduling Use first few months to familiarize ourselves with necessary inventory & ordering levels. Periodic Review System

10. Customer Demand Nightly customer demand varies greatly Frequency of student purchases greatly impacts product demand Impact on sales

11. Product Demand

12. Ingredient Forecasting

13. Queuing System Cashier: Takes order, rings up transaction (dollars or half dollars) Assembler: process orders using batch- order process Deliverer: calls out name, serves food to customer

14. Significant Costs VARIABLE Food Utensils Equipment Gasoline FIXED/START-UP Used Truck Commercial Kitchen Licensing Fees Compensation (3 employees)

15. Profit Margins  Churros are cheap by the piece, so we can get a high profit margin without making the price high  Steak is expensive, so as to not turn customer away from high prices, we take little margin

16. Thank You!