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Branding Campaign. Play TV Spot Full page ad Quarter page ads.

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Presentation on theme: "Branding Campaign. Play TV Spot Full page ad Quarter page ads."— Presentation transcript:

1 Branding Campaign

2 Play TV Spot

3 Full page ad

4 Quarter page ads

5 Strip ad - 6 x 4

6 New York Times insert

7 Direct Mail

8 Pocket Folder

9 Email signature

10 Sales flyer

11 Email Blast

12 Segmented email

13 Banner Ads 728 x 90 300 x 250

14 Booth art

15 Facebook page

16 Facebook contest page

17 Mixpo ad

18 21 HMS Branding Campaign Results Print Direct Mail Online Video Yahoo! Chron.com Facebook Ad 202223242526 March 2011 8,290 pieces delivered to small/medium business owners Channel Campaign Details/ Results C&S Zones (4) Star 3,162,000 Impressions, 36.2% reach Mixpo Spot 654,854 Impressions, 4656 Views, 74 Clicks, 453 Interactions 135,551 Impressions 85 Clicks No data. Non-guaranteed space. 2,817,134 Impressions 528 Clicks

19 28 HMS Branding Campaign Results Print Online Video Yahoo! Chron.com Facebook Ad 2729303112 March 2011 Channel Campaign Details/ Results Biz, Star, Good Life InMotion, Zone (1) InMotion 4,454,205 Impressions, 41% reach Mixpo Spot 1,164,518 Impressions, 11,065 Views, 213 Clicks, 1,645 Interactions 125,706 Impressions 69 Clicks No data. Non-guaranteed space. 2,859,976 Impressions 423 Clicks Main

20 4 HMS Branding Campaign Results Print Insert Online Video Yahoo! Chron.com Facebook Ad 356789 April 2011 Channel Campaign Details/ Results Main InMotion, Zones (6) Main, Biz 7,100,916 Impressions, 41% reach Mixpo Spot 1,406,830 Impressions, 14,536 Views, 199 Clicks, 1,307 Interactions 115,471 Impressions 75 Clicks No data. Non-guaranteed space. 2,998,327 Impressions 478 Clicks Weather, InMotion NYT insert to Houston-area subscribers and single copy 13,000 Weather Main, C&S

21 11 HMS Branding Campaign Results Print Email Blast Online Video Yahoo! Chron.com Facebook Ad 101213141516 April 2011 Channel Campaign Details/ Results Biz InMotion, Zones (2) InMotion 4,568,525 Impressions, 39.7% reach 73,279 Impressions 35 Clicks No data. Non-guaranteed space. 2,080,653 Impressions 335 Clicks Delivered to 251,000 Facebook page 100 Likes Weather Main Mixpo Spot 126,249 Impressions, 1,315 Views, 33 Clicks, 110 Interactions Biz

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