1. IMPROVED!
NEW!
Propaganda!
A MUST
SEE!
Everybody is doing it!

2. prop·a·gan·da
noun :
1. information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
2. the particular doctrines or principles propagated by an organization or movement.

3. Propaganda
is the presentation of ideas designed to persuade a group of people to think a certain way.
Developers of propaganda often selectively present facts and information in a widely accessible format to ensure it reaches as many people as possible with a message that may be positive or negative in nature.

4. What do these images have in common?
They are all used to influence you to do something.
They are all examples of propaganda!

5. WHAT?
A message used to persuade you to believe something or do something
Propaganda
WHY?
To persuade you to buy something, think something, or do something.
WHO?
Corporations
Government
Individuals
WHERE?
Commercials Packaging Speeches Stores Billboards Internet Newspapers Everywhere!
HOW?
There are 7 propaganda techniques we will learn

6. The 1st type of Propaganda is…
Bandwagon
Persuading people to do something by letting them know others are doing it.
All the
cool kids
are doing it
Everybody
has one!

7. Bandwagon works because it makes you think “everyone is doing it” and you should too.
Why is this sign considered BANDWAGON?

8. What other examples of BANDWAGON can you think of?
From today:
From World War I:

9. The 2nd type of Propaganda is…
Loaded Words
Love
Hate
Using words that will make people feel strongly about someone or something.

10. Loaded words work because they make you feel a certain way.
What words are used in these ads that make us feel a certain way?

11. What are some other examples of LOADED WORD propaganda?
See Pepsi’s “Forever Young” ad here (and listen to the lyrics)

12. The 3rd type of Propaganda is…
Testimonial
Using words and images of a famous person or an expert to persuade.

13. Testimonials work because you feel like you can trust the words of an expert or someone famous.

14. What are some other examples of TESTIMONIAL propaganda?
From today:
From the 1950s:

15. The 4th type of Propaganda is…
Transfer
Using images to bring up strong feelings or emotions in order to persuade.

16. What emotion is being transferred in this ad?
Transfer works because you transfer the happy feelings you associate with a picture to happy feelings about a person or product.
(This can also work with bad feelings)
What emotion is being transferred in this ad?

17. What are some other examples of TRANSFER propaganda?
See Coca-Cola’s “Open Happiness” Music ad here

18. The 5th type of Propaganda is…
Repetition
SUNDAY!
Using repeated messages or pictures to persuade.

19. If you drove by these repeating signs, why would you be interested?
Repetition works because you remember things better when you’ve seen or heard it more than once.
If you drove by these repeating signs, why would you be interested?

20. What are some other examples of REPETITION propaganda?

21. The 6th type of Propaganda is…
Name-Calling
Links a person, idea, or product to a negative symbol.

22. Why do you think we see this technique used so often in politics?
Name-calling works because if we believe the competition is bad, we can assume this product will be the best choice.
Why do you think we see this technique used so often in politics?

23. What are some other examples of NAME-CALLING propaganda?
See a Dove “Campaign for Real Beauty” ad here—this ad is putting down the “fake beauty” we see in advertising by showing us how we are deceived by what we see in ads.
See a Mac vs. PC ad here—notice the name-calling is inferred, we are assuming that PC is a bad product, making MAC better.

24. The 7th type of Propaganda is…
Fear
Plays on our deep-seated fears and warns the audience that disaster will strike if we do not follow the instructions.

25. Fear works because we want to keep ourselves and our family safe.

26. What are some other examples of FEAR propaganda?

27. What Were Those Techniques, Again?
Bandwagon
Loaded Words
Testimonial
Transfer
Repetition
Name-Calling
Fear

28. Spinner Time 

29. Examples in War
Countries at war use radio and television broadcasts, posters, magazines, and other media to define the enemy.

30. A propaganda poster reminding people not to discuss information critical to national security. During war time.

31. A propaganda poster of Uncle Sam, a representation of America, encouraging people to join the army.

32. Negative Effect
This also tends to have a dehumanizing effect, where people develop an “us versus them” mentality which may contribute to increased support for the war.
People may be warned about the danger of shortages, for example, which makes them afraid and eager for military action to end the hostilities.

34. Positive Effect
Positive campaigns may use the selective presentation of information to reach as many members of the public as possible
goal of promoting public health, safety, or other issues of public interest.
In the US, for example, the Centers for Disease Control has a preteen and teen vaccination campaign that includes posters of happy kids, fact sheets, web buttons, and even a rap song to promote the message.

36. Making People Pick a Side
Propaganda may rely on forcing viewers and listeners to pick a side with the use of tools like black and white logic
people are presented with only two available options for how to feel or behave.
Creators can also create scapegoats, rely on stereotypes, and use labels or name calling to make the target of a campaign into a generic "other" who threatens the familiar "us.“

37. Some notable examples of this type of propaganda were produced by Germany in World War II, where anti-Semetic campaigns were used against the Jewish public.