1. The Ultimate Best Seller Program www.peggymccoll.com1 “How To Launch Your Book To Bestseller Status In Record Time” CLASS #2

2. During This Class Securing Partners Securing Partners www.peggymccoll.com2

3. Class Dates & Times www.peggymccoll.com3

4. Getting Your Questions Answered www.peggymccoll.com4

5. Your Private Class Notes Page www.peggymccoll.com5

6. The Resources www.peggymccoll.com6

7. Review the Steps Establish a date for your best seller campaign giving yourself plenty of time to prepare Establish a date for your best seller campaign giving yourself plenty of time to prepare Research and create a list of potential partners Research and create a list of potential partners Contact partners to request their support with your campaign by sending out a solo email Contact partners to request their support with your campaign by sending out a solo email Continue to secure more partners and also ask them for a bonus gift (downloadable preferably) that can be given away as a bonus to the buyers of your book Continue to secure more partners and also ask them for a bonus gift (downloadable preferably) that can be given away as a bonus to the buyers of your book Send your partners the copy for them to promote on the date of your campaign (one week in advance) and ASK them to confirm receipt Make sure your web page/sales page is ready along with your bonus gift download page Watch the ranking all day long on amazon.com OR bn.com to be sure to track your best seller status Capture a screen shot for validation of you being a best selling author www.peggymccoll.com7

8. What’s a “Partner”? www.peggymccoll.com8 A list owner A list owner Has a list of subscribers Has a list of subscribers Usually have a newsletter Usually have a newsletter Sends out “mailings/emails” to their subscriber basis on a regular basis Sends out “mailings/emails” to their subscriber basis on a regular basis Their mailing frequency: daily, weekly, bi-monthly, monthly Their mailing frequency: daily, weekly, bi-monthly, monthly

9. How do you know if a website is collecting email addresses? www.peggymccoll.com9 Do they have a newsletter signup? Do they have a newsletter signup? Do they have popups asking for your email address? Do they have popups asking for your email address? Do they have anywhere on the front page asking for email address? Do they have anywhere on the front page asking for email address? Are they giving something away and asking for an email address? Are they giving something away and asking for an email address? Are they selling something? Are they selling something? Do they ask you to “subscribe” on their site? Do they ask you to “subscribe” on their site?

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13. Total # of Websites in the World www.peggymccoll.com13

14. Track Your Partners www.peggymccoll.com14 Use a spreadsheet or a word document with columns Use a spreadsheet or a word document with columns Website Website Name of Contact Name of Contact eMail Address eMail Address Other Notes: newsletter? Giveaways? Other Notes: newsletter? Giveaways? Date Contacted Date Contacted Date Contacted again Date Contacted again Other method of contact Other method of contact Response Response

15. Tracking “On Board” Partners www.peggymccoll.com15 Have TABS in the spreadsheet Have TABS in the spreadsheet Confirmed Confirmed Bonus Gift Bonus Gift Sent them the Copy Sent them the Copy They Confirmed receipt They Confirmed receipt They Sent the email to their subscriber list They Sent the email to their subscriber list

16. Organize your results WebsiteContacteMailSent an email on Response back On board Not on board telephone http://selfgr owth.com David Riklan david@self growth.co m Enter date here On this date yes http://insigh toftheday.c om Brian Proctor brian@insi ghtoftheda y.com www.peggymccoll.com16

17. CREATE Another List of the On Board Partners – Track THEM! WebsiteContactBonus GiftSent them the copy Received email (confirmed) They “mailed” www.peggymccoll.com17

18. Your Objective/Reach www.peggymccoll.com18 For the Guarantee: You must have partners that are sending out solo emails to a total combined reach of 500,000 or more For the Guarantee: You must have partners that are sending out solo emails to a total combined reach of 500,000 or more Newsletter inclusions Newsletter inclusions Social media Social media Articles Articles Solo emails ARE YOUR FOCUS! Solo emails ARE YOUR FOCUS!

19. 19 SEARCHING FOR Partners www.peggymccoll.com

20. Start a List of Potential Partners List owners you know List owners you know Websites you like/visit Websites you like/visit Newsletters you subscribe to Newsletters you subscribe to ALL of the partners listed in the samples ALL of the partners listed in the samples www.peggymccoll.com20

21. Determine Some Keywords 21 Inspiration Inspiration Success Success Self Help Self Help Motivation Motivation Wealth Wealth Self Improvement Self Improvement Personal Growth Personal Growth Parenting Parenting Holistic Healing Holistic Healing Purpose Purpose Alternative Health Relaxation Yoga Inspired Living Peace Harmonious Life Weight Loss Message of the Day Mom Organic www.peggymccoll.com

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27. Contact Information On the Contact Us link On the Contact Us link About Us About Us Bottom of the web page Bottom of the web page www.peggymccoll.com27

28. http://alexa.com www.peggymccoll.com28

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31. WHY would a “stranger” help you? www.peggymccoll.com31 Because you asked Because you asked They love sharing new information They love sharing new information They benefit from the exposure They benefit from the exposure

32. How do you ask? www.peggymccoll.com32 Via eMail Via eMail Very nicely Very nicely With a personalized eMail With a personalized eMail

33. Structure of the eMail Request www.peggymccoll.com33 Subject line must get them to open the email (see samples on next slide) Subject line must get them to open the email (see samples on next slide) Personalize IF you have a name Personalize IF you have a name Get to the point Get to the point Keep it short Keep it short Benefits for THEM Benefits for THEM Must be confident Must be confident Warm and friendly Warm and friendly Tell them what you want them to do Tell them what you want them to do

34. Sample SUBJECT lines www.peggymccoll.com34 Bob, take a look at this now Bob, take a look at this now Carol, before you leave for the day … Carol, before you leave for the day … Ingrid, you WILL benefit from this Ingrid, you WILL benefit from this You can be a part of this Becky You can be a part of this Becky Only a handful of selected folks, including you Rhonda Only a handful of selected folks, including you Rhonda Please get back to me before the day is out … here’s why Please get back to me before the day is out … here’s why

35. Sample www.peggymccoll.com35 Subject: Bob, I know you care Bob, because you definitely care about people, here’s a way you can be a part of something that is definitely going to benefit you in a big way … no make that HUGE way. On September 18 th, 2012 we’re launching a massive internet campaign for my book (BOOK TITLE GOES HERE) that involves pre-selected partners, who will get exposure to potentially millions of subscribers. You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure You seem like the kind of person (with your own successful business) who would be interested in this kind of exposure

36. Sample continued www.peggymccoll.com36 Therefore, here’s how you can be involved. When you agree to send out one email on Tuesday, September 18th to promote my book launch campaign AND provide a downloadable bonus gift, you will get exposure on the special offer page. Participating is easy. All you are required to do is 2 things. 1. Agree to send out the email we’ll provide to you on Sept 18 th … and 2. Include a bonus gift that can be given away

37. Sample continued www.peggymccoll.com37 Many partners are involved, which means, essentially with all of the emails going out, you get cross-promotion to everyone’s list. What does it mean to you? With our reach expected to be in the (hundreds of thousands/millions), you benefit from this kind of exposure. When people signup to receive your bonus gift, you increase YOUR database. This is truly a win-win-win scenario.

38. Sample continued www.peggymccoll.com38 All that is required right now is for you to reply to this email and say “Count me in!” Once you do, please mark that date down in your agenda: Tuesday, September 18 th We will follow up with you to get your bonus gift a bit later on. Please get back to me before the end of the day as we are determining the top spots for our partners who respond the fastest. What does that mean? When you respond quickly, we’ll be sure to put your name and bonus gift at the highest position available on the page. But, you need to get back to me today, please. Simply hit “reply” and type “Yes, count me in” and we’ll follow up with you. With warmth, PS. Remember to get back to me today AND be sure to mark down September 18 th in your agenda. Thanks again.

39. Sample JV Request eMails On the next few slides… On the next few slides… www.peggymccoll.com39

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43. Another Example www.peggymccoll.com43 REQUEST TO PARTNER IN A CAMPAIGN REQUEST TO PARTNER IN A CAMPAIGN

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47. Pay Attention: Partners are Everywhere www.peggymccoll.com47

48. Where Else Can You Find Partners? Linked-In Linked-In YouTube YouTube Facebook Facebook Twitter Twitter Live Events Live Events www.peggymccoll.com48

49. www.peggymccoll.com49 Other places to look for JV partners Experts Pages: http://www.selfgrowth.com/experts.html Experts Pages: http://www.selfgrowth.com/experts.htmlhttp://www.selfgrowth.com/experts.html Interviews: http://www.blogtalkradio.com Interviews: http://www.blogtalkradio.comhttp://www.blogtalkradio.com http://www.DirectoryOfEzines.com http://www.DirectoryOfEzines.com http://www.DirectoryOfEzines.com http://www.newsletteraccess.com http://www.newsletteraccess.com http://www.newsletteraccess.com http://www.ezinearticles.com http://www.ezinearticles.com http://www.ezinearticles.com

50. http://rdriccoboni.com/thebigpict ure/index-live.html http://rdriccoboni.com/thebigpict ure/index-live.html 50 www.peggymccoll.com

51. http://rdriccoboni.com/thebigpict ure/preview.html 51 www.peggymccoll.com

52. Other Campaigns http://www.thehealingismutual.com/download/ http://www.thehealingismutual.com/download/ http://www.thehealingismutual.com/download/ https://www.drdarrenweissman.com/awakening/index- live.html https://www.drdarrenweissman.com/awakening/index- live.html https://www.drdarrenweissman.com/awakening/index- live.html https://www.drdarrenweissman.com/awakening/index- live.html BONUS GIFT PAGES: BONUS GIFT PAGES: http://awakeningcoursebook.com/bonus-downloads.html http://awakeningcoursebook.com/bonus-downloads.html http://awakeningcoursebook.com/bonus-downloads.html http://sandyalemian.com/book/gifts.html http://sandyalemian.com/book/gifts.html http://sandyalemian.com/book/gifts.html http://themaptoourresponsiveuniverse.com/gifts.html http://themaptoourresponsiveuniverse.com/gifts.html http://themaptoourresponsiveuniverse.com/gifts.html www.peggymccoll.com52

53. What NOT To Do Do NOT attach your book the email Do NOT attach your book the email Do NOT send out an email to “JV Partners” Do NOT send out an email to “JV Partners” Do NOT get frustrated with the partners Do NOT get frustrated with the partners Do NOT give them a history of you, your book, your life… Do NOT give them a history of you, your book, your life… Do NOT give up! Do NOT give up! www.peggymccoll.com53

54. Critical Steps for Success www.peggymccoll.com54 Actively work on your campaign Actively work on your campaign Be diligent Be diligent Follow up continuously Follow up continuously Personalized EVERY single email Personalized EVERY single email ALWAYS look for more partners ALWAYS look for more partners Be very kind -- ALWAYS Be very kind -- ALWAYS Ask partners “who else do you know?” Ask partners “who else do you know?” Track the Results Track the Results

55. Top Tips for Best Seller Success Give Yourself Plenty of Time to Prepare Give Yourself Plenty of Time to Prepare Work at it every day/every week Work at it every day/every week Maintain a totally positive/enthusiastic attitude Maintain a totally positive/enthusiastic attitude You can consider creating extra incentives for partners to partner You can consider creating extra incentives for partners to partner Be flexible & look for additional ways of exposure Be flexible & look for additional ways of exposure Stay Organized Stay Organized 55 www.peggymccoll.com

56. Our next class … Wednesday, June 12 th at 12noon EASTERN Wednesday, June 12 th at 12noon EASTERN www.peggymccoll.com56