1. LinkOut in the Hills : the West Virginia University Experience – Past, Present, and Future Jean L. Siebert Collection Manager Reference Librarian B.S. Pharmacy, M.L.S., M.B.A Jean.siebert@mail.wvu.edu

2. Health Sciences Library Projected 2007

3. Acknowledgements Susan Arnold Virginia Bender Terrance Burton Kathy Kwan Julie Kwan Michael Kronenfeld Ruth Nellis Frances O’Brien Dave Piper Dale Prince Susanne Rasmussen Jean Shipman Tansy Szeliga M.J. Tooey Nancy Wasson Toni Yancey

4. Objectives Share West Virginia University Health Sciences Library (WVU HSL) Methods for Teaching Users about accessing full text from PubMed Describe Past Present and Future of LinkOut Project Present Outcomes of LinkOut Project

5. Methods Elevator Moments User Friendly Icons Press Releases Message of the Week Staff Training In Library Training Office Visits Colorful Handout Integrated with Instruction Program Web Site Information

6. Elevator Moment Waiting for Elevators Look for PubMed Paper Printed Search Results without LinkOut Icons

7. Press Releases E-News The Center (HSC publication) The Spirit (WVU campus newsletter) “What’s New” on Health Sciences Library web page

8. User Friendly Icons Incorporate Color and Design of Parent Institution –West Virginia University Health Sciences Center Benchmarked other library LinkOut Icons Utilize Word(s) which users Understand –Avoid Library Jargon Tried and tested Alternative words On Shelf Print Collection ONLINE

9. User Friendly Icons Full Text Journal In Library

11. Message of the Week Colleges –Pharmacy –Nursing Send out weekly email to students, faculty and staff Also Posted on their web pages Upon Request they include messages related to the library

12. Incorporate Into Everything!! Staff Training –Library Staff Essential In Library Training Handout Racks New Faculty Information/Orientations Office Visits Library Instruction Reference Desk Questions Directional Help

15. Promotion Must Be Continuous Faculty Turnover –Retirement –New Faculty –Interdisciplinary Research Student Turnover –Graduation –Jobs which require library research – Rural Rotations Staff Turnover –Retire –Switch Jobs from other campuses –Change to Research Based Positions

16. Past Started on LinkOut 2002 Published Article Fall 2002 in PDI Alert Major Library Projects Slowed Project Down –Moving Journals put project on hold Summer of 2004 –Weeding and Moving Books 2003-2005

17. Present Over 1,200 Journals in Access Database Creates Reports When Needed Change in Vendors Creates Additional Work –Addition of Full-Text Databases –Serial Vendors Mergers and Acquisitions Adding More E-Journals Increases Data Entry –Elsevier Science Direct –LWW Journal Collections

18. Reasons for High Use Only Academic Medical Center in town –Two Hospitals into without libraries Largest Research University in State Geographically Limited Access –Construction Two Research Buildings –Largest Square Foot Building in State –Stairs (100+ from Parking Lot) Leader Online Journal Conversion WV –Highest Number of Electronic Journals WVU HSL Supports Rural Rotations –Medicine, Nursing, Pharmacy Etc

19. Change of Cast LinkOut Data Entry and Activation Executed by Reference Librarians –Susan Arnold –Virginia Bender –Jean Siebert Training Serials Library Associate to take over LinkOut for Reference Librarians –Susanne Rasmussen

20. Quotation In Research, Data Speak –Curtis L. Meinert 1966

21. Description20042005 Full-Text Access 881531549 Journals NOT Full-Text 46998420 All Journal Access 1351439969 Outcomes

23. Future Investigating Connecting Serials Solution with PubMed Submit for Poster Session on Outcomes at Regional Meeting Writing an article on Our Project and Outcomes

24. Lessons Learned LinkOut Project –Takes longer than Projected –Access Database Critical –Anticipate Delays Continual Need for Promotion –“I didn’t know you could do that” –“Usually use www.pubmed.gov”

25. Lessons Learned Who Will be Responsible Long Term? –Weekly or Bi-Weekly Work –Understanding the Importance of PubMed –Bring Them into Project Earlier Unanticipated Outcomes –Heavy Use Full-Text Journals –Decreased Library Visits –Increase in More Difficult Serial Questions

26. Questions and Comments Now Later –Jean.siebert@mail.wvu.eduJean.siebert@mail.wvu.edu –304 293-1920

27. Conclusion Achieved Objectives Delighted to Discuss with you in Future Hope You Will Implement and Maintain LinkOut Thank you for Listening