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Published byMadison Gillian Cross Modified over 9 years ago
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FREE CONCESSIONARY TRAVEL Are smart cards going to help? Chris Brown Managing Director MCL
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First UK Smartcard scheme for concessionary fares in Milton Keynes Wide range of consultancy work projects Design/development of schemes Scheme management/administration under outsource contract (9 counties, 1 million concession holders, 200 bus operators, £60m) Pioneered use of ETM data A number of Smartcard evaluations undertaken and/or underway
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Travel Concessions Two basic types: –Pass (proving entitlement to a discount) –Cash value (fixed contribution eg in the form of tokens or vouchers) Passes are the basic statutory entitlement; Discretion exists to enhance the statutory minimum or offer a cash value alternative.
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The “big” change The current statutory minimum is a pass to provide local travel at no more than half- fare; From 1 April 2006 this will change to local travel, free of charge;
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Scale Impacts Financial scale increases by 2.5 to 3 times; 25% to 45% more passholders; 45% to 70% more concessionary journeys; Current discretion remains to enhance the statutory scheme or offer alternatives.
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Other Impacts Reduced accuracy of journey count data recorded manually on Electronic Ticket Machines (ETMs); Difficulty in measuring the value of each journey; Increased scope for “exploitation” (eg fare scales); Need for more monitoring and audit.
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Why do these impacts bother us?
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Reimbursement There is a duty to reimburse transport operators for the revenue they forego; To measure this we need to know as accurately as possible: –The number of journeys –The fare for each journey –The value of generated travel
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Smart Concessions
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Potential Evolution Pass > Smart Card (entitlement and data transfer) Cash Value > Smart Card (stored travel value) Pass and/or Cash value > Smart Card (entitlement, data, stored value and cash?)
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Costs Generators System Design (ITSO) Issuing system and cards On-vehicle card reading hardware: –Conventional buses (ETMs) –Community Transport, Taxis, etc (handhelds) Back office system
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Benefit Streams Users Scheme Administrators Transport Operators
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User Benefits Single LA Interface (intangible); Less cash handling (now irrelevant with free travel); Much simpler than token/vouchers (intangible and only applies to a relative few); Keeping pace with technology (intangible)
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Administrator Benefits More information (but not much more if you are already using ETM data); Improved accuracy of journey count (but still a danger of under-counting); Greater control of misuse; Keeping pace with technology; Issuing efficiency and savings (dubious except for tokens/vouchers).
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We lose the one big benefit – the virtual elimination of surveys which are now still needed for free travel
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Operator Benefits Removes the need for driver to select ticket class and prevents mis-coding; More detailed information; Possible commercial spin-off (but not a high priority); More accurate reimbursement (BUT some win, some lose).
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Is there a Business Case? Typical county scheme: 8-year evaluation period (ITSO life-span) Set-up costs: £1m 8-year benefits: £0.1m Conclusion: Concessionary Travel alone cannot justify the set-up investment
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Main Issues High initial capital costs to equip the public transport fleet; This is a huge cost “hurdle” compared with “static” smart card applications and there seems to be failure to recognise this; Free travel undermines the business case; Transport operators are generally unenthusiastic.
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What is needed? Share with other LA users to extend benefits and share costs; Persuade operators to share costs; Place a higher value on the “smart cards are good” argument; Persuade Government to fund the card- reading infrastructure on the passenger transport network.
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