1. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 1 ITU-AIBD-ABU REGIONAL WORKSHOP STRENGTHENING DIGITAL BROADCASTING EXPERIENCE 22 - 23 MAY 2011, HANOI, VIETNAM Interactive Television Systems Pham Nhu Hai Head, Broadcasting Services Division Radiocommunication Bureau

2. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Agenda  What is Middleware?  MGEG-5  MHP  HbbTV 2

3. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 What is middleware?  Layer that enables the software, in this case interactive TV applications, to run on the hardware (STB)  a similar function to that of the operating system on a PC. 3

4. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 MHEG-5  ISO Multimedia and Hypermedia information coding Expert Group (MHEG) and the Digital Audio Video Council (DAVIC) from 1995  ISO/IEC 13522-5 “Coding of Multimedia and Hypermedia Information”. 4

5. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 MHEG-5 Adoption  UK Digital TV Group (DTG) in 1997  OnDigital  Freeview digital terrestrial platform  New Zealand  Maori characters  China, Hong Kong  Traditional Chinese characters  India, Singapore 5

6. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Receivers - MHEG-5  UK market - over 27million receivers  Current UK profile version 1.06 (2007) 6

7. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 IPR – MHEG-5  No known IPR associated with MHEG-5  Low costs  included in all receivers.  International MHEG Promotion Alliance. www.impala.orgwww.impala.org 7

8. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 MHP  MHP middleware in fact sits on top of the operating system of a set- top box, as an Application Programming Interface (API). 8

9. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Adoption - MHP  Italy (DVB-T)  Austria (DVB-T/DVB-C)  Spain (DVB-T)  Belgium (DVB-C)  Poland (DVB-S2/DVB-C)  Norway (DVB-T)  Saudi Arabia (DVB-T)  Switzerland (DVB-C)  Taiwan (DVB-T). 9

10. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Licensing Fees - MHP  DVB - MHP 1.0  Device Fees $1.75 per device  MHP Services Provided by Subscription-based Service Provider $0.25 per subscriber (household) per year  Option: One-time fee of $1.25 per subscriber (household) for the five- year license term  Initial administrative fee. 10

11. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 HDTV systems- MHP  Yes!  Since MHP 1.1 was published.  Deployments  Norway (DVB-T)  Belgium (DVB-C)  Poland (DVB-S). 11

12. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 HbbTV  Hybrid broadcast broadband TV  Broadcast signaled internet connected TV  Pan European Standards (German and France)  Based on existing standards & Web technologies  FTA business model 12

13. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 History - HbbTV  First early demonstrations at IFA 2008  IFA 2009  IBC-2009/10 13

14. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Adoption - HbbTV  Germany  France  Spain  Netherlands  Nordic countries 14

15. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Specifications - HbbTV 15

16. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 TV programs - HbbTV 16

17. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Applications - HbbTV 17

18. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Thank you for your attention!