1. Building Success Websites What to build and what to look out for!

2. What do you want to do? Publish company info with an online brochure Take orders for good and/or services Provide services or digital goods Add value to goods and/or services Cut costs

3. Publish company info with an online brochure Simple static information that dominated the web in the early 1990’s How can they fail? – Failure to provide important information – Poor presentation – Failure to respond to customer feedback – Allow info on site to go stale – Fail to track site usage stats

4. Take orders for good and/or services Ways to fail… – Unanswered questions about products/services – Trust – Ease of use – Compatibility – Wrong product – Bad marketing – Grow to fast

5. Provide services or digital goods Think information sites (stocks for instance) or digital media (ebook, video, mp3 etc.) Pros –cheap, immediate delivery Cons – Intellectual property rights (CISC355) Ways to fail – Not securing the IP rights to what customers want – Model is not scalable

6. Add value to goods and/or services Some websites are value added… – Think tracking on ups.com or fedex.com – Support forums for goods/services Ways to fail – Not providing timely responses (think usps.com) – Not adding the value you think you are (how do you get/respond to feedback?)

7. Cut costs Providing PDF manuals online instead of printing/shipping bulky physical copies Replacing brink and mortar stores with online only. – Not having a strategy or understanding your customer base

8. Risks and Threats Crackers – Secure your site against internal and external threats! Failure to attract sufficient business Infrastructure/Scaling issues (power, hardware, network, etc.) Reliance on Shipping Competition Software bugs Government policies and taxes

9. Security Threats to Websites Exposure of confidential data Loss of data Modification of data DoS Attacks Software bugs Repudiation

10. Ways to combat security threats The most secure website is one that is not connected to a network… Unfortunately it is not very usable! Need a balance between security and usability – Authentication – Encryption Private Key Public Key

11. Security… continued Certificates – combine you saying who you are via a Certifying Authority and encryption Data backups Physical Security

12. PHP Authentication Security is not a bolt on afterthought or something you will get to later… Successful websites have security built into the development process… But where to start… How about authentication? – There are many ways to implement but most sites only require a username/password combination

13. Some PHP Authentication Examples Simple Authentication ( secret.php - cool multistate page – very useful!) – What is good about this model? – What is bad about this model? Improved Simple Authentication (secret2.php) – What is good about this model? – What is bad about this model?

14. Encrypt Passwords Anyone have an issue with storing a password in clear text? PHP has several encryption algorithms available… Using one way hash functions – crypt() – old and not very secure – md5() – Message Digest 5 – medium secure – sha1() – Secure Hash Algorithm 1 – most secure

15. Other ways to secure HTTP Authentication Sessions (later chapter)