1. 15-1

2. 15-2 Retailing Chapter 15 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

3. 15-3 Chapter Goals McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Nature of retailing What retailer is Types of retailers by ownership Types of retailers by marketing strategies Nonstore retailing, including online sales to consumers Trends in retailing

4. 15-4 Retailing and Retailers RETAILER A firm engaged primarily in retailing RETAILER A firm engaged primarily in retailing RETAILING All activities related to the sale of goods and services to the ultimate consumers for personal, nonbusiness use RETAILING All activities related to the sale of goods and services to the ultimate consumers for personal, nonbusiness use

5. 15-5 Retail Trade in the U.S.

6. 15-6 Distribution of Retail Stores and Sales by Number of Employees Distribution of Retail: Stores and Sales by Number of Employees.

7. 15-7 Total Sales of 10 Largest Retailers

8. 15-8 Competitive Positions of Large and Small Retailers

9. 15-9 Retailing Operating Expenses and Profits Operating Expenses and Profits Physical Facilities Physical Facilities Classification of Retailers Classification of Retailers

10. 15-10 Retailers Classified by Ownership Corporate Chains Independent Stores

11. 15-11 Contractual Vertical Marketing Systems Retailer Cooperatives Retailer Cooperatives Voluntary Chains Voluntary Chains Franchise Systems Franchise Systems

12. 15-12 Retailers Classified by Marketing Strategies

13. 15-13 Nonstore Retailing Automatic Vending Automatic Vending Telemarketing Direct Selling Direct Selling Online Retailing Online Retailing

14. 15-14 Direct Marketing Direct Mail Televised Shopping Televised Shopping Catalogue

15. 15-15 Institutional Change in Retailing Shakeout from overbuilding Shakeout from overbuilding Adapt to consumer trends Adapt to consumer trends Bricks and clicks Bricks and clicks Websites Kiosks

16. 15-16 Key Terms and Concepts McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Retailing Retail trade Physical facilities Shopping center Corporate chain Independent retailer Contractual vertical marketing system Retailer cooperative Voluntary chain Franchising Product and trade name franchising Business format franchising Department store Discount retailing Discount store Supercenter Limited-line store

17. 15-17 Key Terms and Concepts McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Specialty store Off-price retailer Category-killer store Supermarket retailing Supermarket Convenience store Warehouse club Nonstore retailing Direct selling Telemarketing Automatic vending Online retailing Direct marketing