1. ENHANCING our BRAND STORY
and our MARKETING
Calum MacDougall & Sarah Gray
JABRA MARKETING

2. MARKETING MISSION
Drive profitable growth by building a more desirable and premium brand position for Jabra

3. THE TEAM | ALL KEY LEADERSHIP POSITIONS FILLED BAR ONE
SVP Marketing Calum MacDougall
CC&O
MOBILE
Product Management
Merete Bratsbjerg
Insight & Planning
Jesper Termansen
Product Management
Peter Hartmann
Product Marketing
Bjoern Ekner
Brand Management
Jonathan Pennington
Product Marketing
Craig Nicholas
Marketing Creation
Sarah Gray
PR / Earned Media
Marketing Creation
Rolf Berntsson
Online Platforms
Brian Anderson
Region / Local Marketing
Region / Local Marketing
Mrktg Prog Dir (2)
James Hart (B2B)
James Marshall (B2C)
EMEA/CALA - JHart
Aino Halla-aho
Vanessa Bachet Krief
Christian Kast
Dorthe Kongsgaard
Dawn McMorrow
Daniella Tedesco
APAC - Saurabh Singhal
NA - Kelly Myers
EMEA - Jonathan Pennington
APAC - Bettina Lee
NA - Karin Piscitelli

4. THE MARKETING PLAN | FOR H1 2015
Drive profitable growth by building a more desirable and premium brand position for Jabra
Core Marketing Brand Proposition (B2B and B2C)
Intelligent Audio Solutions let you HEAR MORE, DO MORE & BE MORE than you ever dreamed possible 1 2 3 4
Lead the UC audio device market & take share
Increase market share in CC & attack PLT heartland
Increase market share in voice and move Jabra to the high-end
Develop the category and become the leader within “Sports Audio”
Strategic
Marketing
Programs
Facilitate much deeper and more effective customer and market insight across the whole of Jabra
Create, maintain and relentlessly tell “One Jabra Story” as the foundation of all sales, marketing and product creation
Marketing Priorities
Project Phoenix – CC&O
More effective enablement of all our channels and partners including our owned/digital channels and PR
Focus and align marketing resources on a small number of major programmes – “Less is More”
Build the foundation
(CRM, Segmentation, Marketing Workflow, Budgeting & Planning Tool, Organizational Transformation & People)
Marketing Enabler

5. We are a BRAND Not JUST a business
I often hear people taking to customers about the company or the business. We are a brand, we all must get in the habit of referring to Jabra as a brand. Consumers buy brands not companies or businesses! It may only feel like a small thing but we must define a brand culture in everyone.

6. I often hear people taking to customers about the company or the business. We are a brand, we all must get in the habit of referring to Jabra as a brand. Consumers buy brands not companies or businesses! It may only feel like a small thing but we must define a brand culture in everyone.

7. We stand for enhancement not entertainment

8. VISION PURPOSE CULTURE & VALUES PERSONALITY PROPOSITION PROMISE STORY
JABRA | BRAND FRAMEWORK
VISION
PURPOSE
CULTURE & VALUES
PERSONALITY
PROPOSITION
So I will now share with you where we are on our journey. The brand is defined by a framework, starting with the vision (what we want to achieve) and purpose (our reason for being), then the culture and values (how we act) and then personality (our tone of voice). This is followed by the proposition (what we bring to consumers), promise (what they deliver) and the story we will tell
PROMISE
STORY

9. JABRA | BRAND VISION
The leader in Intelligent AUDIO SOLUTIONS, transforming peoples’ lives through the power of sound
Intelligent Audio Solutions let you HEAR MORE, DO MORE & BE MORE than you ever dreamed possible
Our vision – what we want to achieve.
You will notice that this is to become a leader, this encapsulates not only sales, but so much more –pioneering new solutions – being the leaders not just selling the most.

10. HEAR MORE DO MORE BE MORE
With seamless professional grade SOLUTIONS DESIGN
that works better, enabling you to do what matters
With innovative proposition INTELLIGENCE
that enhances your experience and your life
With remarkable SOUND QUALITY for an experience that’s as good as being there
HEAR MORE - With remarkable SOUND QUALITY for an experience that’s as good as being there
We are experts in audio and truly understand the diversity of ear structure and the impact on sound quality across all different usage opportunities
We develop strong, durable and reliable products that are built to withstand whatever users may be doing, wherever they maybe
Our products are designed to be easy to use with easy call handling and connection
Multi-award winning headset, headphone and speaker design that amazes in the experience it delivers whilst looking great too
Sound so immersive you feel like you are there with the enhancement of Dolby Digital sound processing
Designed with the individual user in mind to deliver the most comfortable fit for all day use and deliver the optimal sound processing experience
DO MORE - With seamless professional grade SOLUTIONS DESIGN that works better, enabling you to do what matters
We are the originators of hands free technology delivering premium wireless sound and the freedom to move so users can get on with what they need to do
Breadth of easy to use products to suit all needs and occasions, with added values features to deliver an enhanced sound experience: - remove daily interference with our advanced noise cancelling technologies so users can hold quality conversations in any environment
- smaller size product and miniaturisation for a sleeker look and extended battery life so users can wear with comfort for longer easy to use products with multiple usage opportunities that connect easily to all devices
Range of value solutions to deliver a better experience and a positive impact on users time by enhancing communication, conversation, collaboration and concentration though out the day
BE MORE - With innovative proposition INTELLIGENCE that enhances your experience and your life
Jabra SPORT LIFE is a truly innovative portfolio of all –in –one training solutions, combining premium wireless sports headphones and an intelligent application that enables users to push boundaries and beat their best
Smart audio experiences for smart phones with audio enhancing applications like the Jabra Sound App, to optimise the sound experience
A new generation of technology that will revolutionise the way we listen to music and hold conversations , integrating biometric and fitness sensors to monitor, measure and enhance performance
Using the power of voice to be more productive in what users do, with headset solutions optimised for one click access to Siri or Google voice commands
The future of voice will be much more than just talking. Speech to text, activation and control, translation and authentication will drive innovation in intelligent audio solutions developing more valuable devices that will enable us all to realise our potential even better

11. VIDEO File: Brand Video

12. WE ARE | THE INTELLIGENT AUDIO SOLUTIONS COMPANY
THE ONLY AUDIO SOLUTIONS COMPANY WITH WORLD LEADING EXPERTISE IN EARS, SOUND, WIRELESS & MINITURISATION
INTELLIGENT AUDIO
INNOVATION LEADER WITH FIRST HEARING AID “MADE FOR IPHONE”
MEDICAL GRADE
INCREASING SPECIALISM
MARKET LEADER IN UNIFIED COMMS WITH OVER 40% SHARE
PROFESSIONAL GRADE
Jabra as part of GN Group, we deliver solutions with differing levels of regulation and complexity, we can deliver first to market technology for mass markets in consumer solutions, highly durable and enterprise compliant business solutions through to medical grade hearing aid solutions.
Some of the largest organisations in the world rely on Jabra audio, whether purchasing solutions for integration into their global unified communications networks or indeed to complete solutions. Eg: when Apple want their hearing impaired consumers to fully use an iphone they turned to GN Resound with the Lynx product.
We are the Only audio solutions company with world leading expertise in Ears, Sound and wireless miniturisation
MARKET LEADER IN WIRELESS AUDIO
CONSUMER GRADE

13. MARKETING MISSION
Drive profitable growth by building a more desirable and premium brand position for Jabra