1. HES-SO Valais-Wallis Page 1 Tourism balance of payments and long-term strategies Module 713 – International Tourism exchanges Instructor: Dr. James N. Holleran 10.10.2013 Magalie Baechler, Stéphanie Chappuis, Alicia Etter, Joanne Straub

2. HES-SO Valais-Wallis Page 2 Table of content Introduction International BOP Case study UK Swiss Tourism BOP Long Term Strategies of Switzerland LT strategies of other countries: South Africa Domestic Tourism Growth Strategy 2012 – 2020 Conclusion Sources

3. HES-SO Valais-Wallis Page 3 International BOP Significant surplus Revenue>expenditure Popular destinations Domestic tourism

4. HES-SO Valais-Wallis Page 4 International BOP Deficit “Worst 3” Case study UK

5. HES-SO Valais-Wallis Page 5 UK BOP 70s Temporary surplus  Fewer people travelling  Weaker pound

6. HES-SO Valais-Wallis Page 6 Swiss Tourism Balance of Payment

7. HES-SO Valais-Wallis Page 7 Long Term Strategies of Switzerland Renovation and sustainability SCH credits Break the seasonality ST investments + domestic tourism

8. HES-SO Valais-Wallis Page 8 Long-term strategies of other countries: South Africa Holiday packages Domestic travel community Social medias http://www.whalecottage.com/blog/cape-town/sa-tourism-shot-left-domestic-tourism- campaign-off-beat-not-going-anywhere/

9. HES-SO Valais-Wallis Page 9 Domestic Tourism Growth Strategy 2012 – 2020 «Explore your own country and be the envy of the world» Beauty of their land Rich culture and heritage Warmth and hospitality of their fellow citizens 2012: 13,9 mio domestic travelers http://faeriehazel.blogspot.ch/2013/01/choosing-between-paradises-tasmania- vs.htmlhttp://faeriehazel.blogspot.ch/2013/01/choosing-between-paradises- tasmania-vs.html

10. HES-SO Valais-Wallis Page 10 Conclusion Positive BOP Importance of domestic tourism “Stay longer and spend more!” Switzerland: improve sustainability Renovation South Africa promotion

11. HES-SO Valais-Wallis Page 11 List of references Clare Inkson, Lynn Minnaert. (2012). Tourism Management: An Introduction. London http://www.resonanceco.com/Library/domestic-tourism-growth-strategy-2012-2020/ http://www.southafrica.net/media/en/news/entry/press-release-its-a-new-era-for-domestic-tourism-in- south-africa Swiss Federal Council. (2013). Rapport sur la situation structurelle du tourisme suisse et sur la stratégie du Conseil fédéral pour l'avenir. Bern. Swiss Federal Department of the Interior. (2013, June 12). Swiss Statistics. Retrieved from Swiss Statistics: http://www.bfs.admin.ch/bfs/portal/fr/index/themen/10/01/new/nip_detail.html?gnpID=2013-260 http://www.thejourneytourism.com/case-studies/strategy-and-planning/towards-domestic-tourism- strategy-south-africa