1. Cultural Heritage Management & Urban Development Katrinka Ebbe World Bank M6: Protecting the Urban Environment and Historical and Cultural Heritage

2. Heritage Conservation Strengthens Cities Architectural Beauty Evidence of Past Achievements Cultural Traditions Human Scale Social Connectedness City Livability

3. Earthquake Reconstruction Project Traditional Infrastructure Streets, sidewalks, bridges, canals, and buildings Lijiang

4. Heritage Conservation Strengthens Cities City Competitiveness High Value Investments Small and Medium Sized Industries Tourism Civic Pride and Energy for Development

5. City Competitiveness Shanghai Urban Environment Project “We know how to build large, modern structures. What we need now is a strategy to preserve neighborhoods that express the identity of our citizens.”

6. 1 st Step -Inventories Rapid Heritage Surveys In-Depth Surveys You don’t know what to save until you know what you have.

7. 1 st Step - Inventories Ningbo Road Widening Project Adjustment due to Rapid Survey - Road Realignment - Buffer Zones Zhejiang Multicities Project

8. 2nd Step - Identify Value & Significance Aesthetic and Artistic Value Historic Value Scientific Value Social Value

9. 2 nd Step - Identify Value & Significance Chongqing Urban Env. Pjt. Merchants’ Guild Halls Huguang Huiguan Extensive trade, Numerous immigrants Symbol of city identity and distinctiveness

10. Keys to Conservation - Authentic Preservation State Administration for Cultural Heritage (SACH) ICOMOS China Charter Principles for the Preservation of Cultural Relics in China

11. Authentic Preservation SACH Original building components should be retained as far as possible. Reconstruction, of missing buildings or parts of buildings, must be based only on historical evidence. New and added construction must be made clearly distinguishable from the original, historic construction.

12. Keys to Conservation - Appropriate Settings Buffer Zones to preserve: Historic Scale View Corridors

13. Keys to Conservation - Adaptive Reuse Assessing the buildings’ value and condition Understanding the market for new uses Estimating costs of conservation, upgrading, operation and maintenance Calculating the potential revenues and benefits of the project.

14. Adaptive Reuse Zhouzhuang Shanghai

15. Keys to Conservation - Sustainable Tourism Domestic Tourist Market Protection of Historic Sites Quality of Tourism Products Alternatives to Mass Market Tourism

16. Sustainable Tourism Le Shan Grand Buddha Sichuan Urban Environment Project

17. Conclusion Keys to Conservation (1) Know what you’ve got – inventories Know what it’s value is – historic, aesthetic, scientific, or social Protect authenticity – International and China standards

18. Provide appropriate settings and view corridors. Plan for financial and functional sustainability – adaptive reuse. Develop and manage tourism for long- term benefits. Conclusion Keys to Conservation (2)