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ACSESS Annual Conference | Toronto | May 9, 2008 Facebook: The Top 10 Ways to Enhance or Kill Your Brand on Campus Steven Rothberg, President and Founder.

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Presentation on theme: "ACSESS Annual Conference | Toronto | May 9, 2008 Facebook: The Top 10 Ways to Enhance or Kill Your Brand on Campus Steven Rothberg, President and Founder."— Presentation transcript:

1 ACSESS Annual Conference | Toronto | May 9, 2008 Facebook: The Top 10 Ways to Enhance or Kill Your Brand on Campus Steven Rothberg, President and Founder (800) 835-4989 x704 Steven@CollegeRecruiter.com

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6 Mark Zuckerberg, Founder Age – 23

7 Overview Why should we care? MySpace Facebook Top ways to kill your brand Top ways to enhance your brand

8 Top U.S. Internet Sites 9. Craigslist 10. Windows Live 11. Amazon 12. AOL 13. Blogger 14. Go 15. CNN 43. Careerbuilder 44. Monster 1.Yahoo! 2.Google 3.MySpace (106 million visitors) 4.MSN 5.eBay 6.YouTube 7.Facebook (69 million visitors) 8.Wikipedia Source: Comscore

9 Source: Alexa Why Should We Care?

10 A Look at MySpace

11 Find Candidates on MySpace

12 Employers on MySpace

13

14 A Look at Facebook

15 Limited Access on Facebook

16 Facebook Friends List

17 Facebook Friends Page

18 Find Employers on Facebook

19 Facebook’s New Apps

20 Top Ways to Kill Your Brand Have no voice Background check Create it then forget it Brochure-ware Don’t come with cookies

21 Top Ways to Enhance Your Brand Create an active presence Include, don’t exclude Network Apps Be a resource, not a recruiter

22 Thank You! Steven Rothberg, President CollegeRecruiter.com Phone: (800) 835-4989 x704 Email: Steven@CollegeRecruiter.com

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