1. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Mercosur Customs Workshop Public & Private Sector Collaboration Denise Coutinho Montevideo, Uruguay August 8-9, 2011

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 1. Benefits of Collaboration 2. Best Practices 3. Case Studies

3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Public Sector Private Sector Common Benefits Increased productivity and ability to focus on core competencies: regulate, educate and enforce Predictability and empowerment to develop/maintain key trade compliance controls and activities Better control of trade, effective utilization of resources and further development of trade and investments

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Effective two-way communication Mechanisms to disseminate new trade regulations and procedures Public rulings Foster self disclosure/trust Regular contacts Proactive educational initiatives Resourceful and informative customs websites Periodic training sessions Predictability Maintain robust trade controls and records to enable prompt delivery of information/documentation when required Lead-time prior to implementation of regulatory changes Service performance measurement regarding customs processes Empowerment of both Public and Private Sectors Trade facilitation programs

5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 The Program Registration of Cisco Trademark in certain Customs’ databases (e.g., Mexico, Paraguay, Panama) to flag potential imports of CF equipment Delivery of Product Training to customs authorities. During 2009 and 2010 we trained officers in Argentina, Peru, Paraguay, Brazil, Mexico, Panama, Chile and Ecuador. Ongoing relationship building with Customs – Seminar & Events participation, Interaction with various agencies such as Immigration and Customs Enforcement (ICE), International AntiCounterfeiting Coalition (IACC), IP Attachés in the region, etc. The Result Recent seizure of 235 CF products in Brazil. Customs contacted Cisco after receiving a suspicious shipment of Cisco branded products. Cisco provided expert engineers and evidence that products were all CF. Equipment was destroyed.

6. Cisco Confidential 6 © 2010 Cisco and/or its affiliates. All rights reserved. The Program Requires Importers/exporters to: maintain good compliance record and to perform periodic self- assessments posses minimum system requirements to manage trade data  have financial solvency  ensure compliance with security and safety standards  facilitate site validations Importers/exporters enjoy: enhanced supply chain operations (e.g., reduced inspections and associated expenses, increased supply chain predictability, lower cycle time, etc.) supply chain risk reduction (e.g., unauthorized personnel, materials) Brand preservation or improvement employee safety

7. Thank you.