1. The Premium Business Information Source™

2. 2 About Alacra Founded in 1996. Privately held, profitable company. Headquartered in New York. –European HQ in London More than 50 information technology, sales, and marketing professionals.

3. 3 Alacra Overview Leading provider of business and financial information. Aggregate and concord more than 120 premium business information databases. Global customer base with more than 650 financial institutions, management consulting firms, and law firms.

4. 4 The Alacra Advantage Alacra helps find, organize, package and present critical business information required to execute transactions, manage client engagements, perform due diligence and research business opportunities.

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6. 6 The Alacra Store Launched January 2007. A true e-commerce site. –Emphasis on usability, online marketing, web analytics, and search engine optimization. Enables purchase of high-quality premium business information on an "as-needed" basis. –No subscription fees.

7. 7 AlacraStore.com The Premium Business Information Source™ –The breadth and depth of our content creates a “one-stop shop” for research. Diverse content from over 35 publishers: –Company Profiles D&B, Gale, Datamonitor, Hemscott, etc. –Credit and Investment Research Thomson Investext (SG Cowen, A.G. Edwards,..), Moody’s, S&P, Fitch, etc. –Market Research Forrester, Datamonitor, EIU, Thomson Market Research, etc. –Economic Data –News Covering 45,000 Public and 500,000 Private Companies. Focus is on content that is not available elsewhere online.

8. 8 Alacra Store Publishers (just a few)

9. 9 Alacra Store Homepage

10. 10 Alacra Store Keyword Search Results

11. 11 Alacra Store Company Snapshot

12. 12 Alacra Store Affiliate Program (PCAN) PCAN (Premium Content Ad Network) Monetize your existing website traffic by integrating the Alacra Store into your site. –Earn revenue for any Alacra Store sale directly referred by your site for 7 days after initial visit. Revenue is then earned on a transactional basis going forward. Pay Per Action Offer relevant content to your existing customers creating a more profitable user experience.

13. 13 Alacra Store Affiliate Program (PCAN) Easy integration –Contextual Ad with Clickable search results. Simple technology Customizable presentation

14. 14 PCAN Example Alacra Ad

15. 15 PCAN Example Alacra Ad

16. 16 PCAN Example New Reseach Page

17. 17 PCAN Ad Setup

18. 18 PCAN Royalty Reporting One Investext Document Purchase

19. 19 Sample Websites www.alacrastore.com/PCAN –Type in a ticker symbol - JNJ www.alacrablog.com/alacrablog/2007/08/yhoo---the-last.html –Scroll to the bottom of the page to view the PCAN ad

20. 20 Steve Goldstein Chief Executive Officer steven.goldstein@alacra.com 212-806-3850 Ron Waksman VP E-Commerce ron.waksman@alacra.com 212-806-3891 The Premium Business Information Source™