1. SEARCH AND SOCIAL MEDIA

2. Matt Cutts – Google Search “There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." Interview with Mike Grehan: The future of search and outdated SEO methods.

3. When asked what was the biggest threat to the dominance of the top search engines, I responded by saying that the threat would come from an unlikely place, social networking Bill Tancer Hitwise SES New York 2006

4. Bill’s prediction holds true myspace.com was the #1 upstream provider of traffic to Google, supplying an astonishing 8.2% of all traffic

6. 1 in 20 web visits are to Social Media Sites MySpace 82% 2.4 percent of MySpace traffic goes to online shopping and classified ad sites 83 percent increase since March, 2006

7. Where is the audience? Audiences for nightly network, local TV news and radio news have all slipped Newspapers, which also have seen their audience decline significantly, are now stemming further losses with the help of their online editions Source: Pew Research Center: The Maturing Internet News Audience

8. Where is the audience?

10. MySpace is feeding other industries too Banks Financial institutions Telecommunications companies Online travel sites

11. Target Other New Media Sites Del.icio.us Newsvine Reddit Digg Moreover

12. Social Media in Google Wikipedia Del.icio.us

13. Syndicate Your News Content

14. Case Study Keywords: dry skin, skin care Using news search to create a new search term: shielding lotion

20. News Search and RSS Created an RSS feed of articles about shielding lotion Informed journalists/editors at the selected online magazines know about the feed

21. PRESSfeed on your news articles

24. Social Bookmarking

30. Google Blogsearch

31. Picked up 1785 times in other blogs and feeds

33. Showing up in forums

34. Keyword Searches For Shielding Lotion Jan 20065 Feb12 March25 April32 May50 June71 July114

35. Search ranking in Google Shielding Lotion 5 Dry skin21 Dry skin care17 Dry skin treatment15 Dry skin solution18 Dry skin lotion9

36. Traffic Increase Traffic is up 600% in one year Hard launch occurred in October Sales rising steadily

37. Google Web Search for Shielding Lotion

38. Hand me your business card: Case Study 6-part series: RSS and Content Syndication Social Media Opportunities in Internet Marketing

39. Useful URLs http://www.expansionplus.com http://falkow.blogsite.com http://www.press-feed.com

40. Contact Details Sally Falkow 323 882 8125 626 676 6419 cell sallyf@expansionplus.com