1. KEEP CALM AND EAT SWEETS! - because it is the sweetest thing in your life that you can do

2. BASICS The name of the company: BitterSweet Company The type of the business: sweet manufactory - our products: sweets, chocolates, cakes, sugars, lollipops, biscuits Size of the business: medium sized - one factory and two small stores (Budapest and Ljubljana)

3. BASICS The legal form: Ltd. ~ private limited company The number of employees: 30 staff The target market: foreign countries

4. OUR PRODUCTS Premium products Loyal clients

5. SPECIAL PRODUCTS hot chocolate with menthol, chili, cinnamon, coconut, pepper, cherry, curry, lemon grass, nutmeg, honey, orange, rose, etc. Or with alcohol: vodka, irish whiskey, other kinds of liquer cupcakes flourless bittersweet chocolate chili cake other spicy chocolates

6. BASICS The need for this good: high in a certain circle The major competitors: high quality products, hotels, restaurantes, confectionaries The type of the promotions: gastronomic festivals, events, exhibitions - product tasting, bonus pack, entertaining shows in mascara

7. MARKETING - ATL Classical type of marketing tools like Printed press: Advertisments, coupons (exchangable by buying in the shop) Enclosing samples of products Website: Webshop Banners (Buy online, New products, Special offers)

8. MARKETING - BTL I rregular type of marketing tools like Sponsoring events Tasting of products on special gourmet events, conferences, festivals etc. Sales promotion Loyalty card (special discounts) Weekly discounts for different products

9. BUSINESS HOURS 9:00-16:00 -in case of special requirement it can be more! - extra service: birthday parties, weddings, some other organizations

10. KEY MANAGEMENT Dorottya Juhasz – managing director/chief executive officier, tracer dorottya.juhasz92@gmail.com Agnes Benak – chief designer, public relations officier agnes.benak@gmail.com Dorina Pardy – purchasing/sales manager, marketing director dorina.pardy@gmail.com

11. Thank you for your attention! KEEP CALM AND EAT SWEETS!