1. Supporting Long-Term and Tailored CS in Social and Behavior Change Communication (SBCC) Presenter: Emily Bockh AIDS 2012 - Turning the Tide Together

2. A five-year Global Health and Development Communication Initiative (2007 - 2012) Partners: Led by FHI 360 with Ohio University, Internews, Care, Soul City, IDEO, New Concept, and CMS Location: Global project in 17 countries CS goal: Strengthen and transfer social and behavior change communication (SBCC) skills and knowledge to developing country institutions Introduction and Overview

3. Development of modular, flexible SBCC Toolkit Assessments and tailoring of CS TA – Work with partners to determine approach and action plan Provide technical CS in SBCC – Try to match with a provider of organizational CS – Long-term CS (more than a short training) Measurement of competencies and development of final action plan Capacity Strengthening Model

4. ApproachResults (as of March 2012) Competency based face to face training 2,365 able to plan an SBCC intervention 229 organizations engaged in CS activities 23,000 downloads at www.c-changeproject.orgwww.c-changeproject.org Distance learning via online training Facilitated and self-paced versions available 451 registered accounts Institutionalized SBCC courses and degrees at Universities South Africa with the University of the Witwatersrand Developed and implement 8 courses Two cohorts of students 147 participants from 25 countries Centers in Albania, Guatemala, Nigeria CS with governments 61 national or lower level technical working groups or task forces developed or revised SBCC strategies 82 coordination strategy documents developed Illustrative Results

5. Challenges & Benefits BenefitsChallenges Ensuring commitment of organizations/entity to long- term CS Linking CS efforts (different approaches) with each other Ensuring there is a linkage between technical CS and organizational CS CS approach based on and driven by needs Flexibility of approaches allowed for audience- tailored CS Worked through existing structures such as networks or governments