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Published byErick Dorsey Modified over 9 years ago
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Richard E. Mayer
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Jessica Martin Fall 2013
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Segmenting Pre-training Modality
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Multi-media message is presented in learner-paced segments. View a quick video on the segmenting principle from the link below: › YouTubeVideo: Segmenting Principle YouTubeVideo: Segmenting Principle
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Allow learner to control pace of presentation. Continue button
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Learner knows the names and characteristics of the main concepts
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Mayer, Mathias, and Wetzell (2012) › Two-stage learning process Component Model Casual Model
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Multimedia message uses spoken words rather than printed words
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Preliminary evidence supports all 3 theories. “Further research work is also needed to better understand the condition under which each of the principles is most effective”
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Richard E.Mayer
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Coherence Signaling Redundancy Spatial Contiguity Temporal Contiguity
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Extraneous material excluded
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Cues are added to highlight essential material
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Corresponding words and pictures are presented close together.
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Corresponding narration and animation are presented simultaneously.
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“The designer should take learner characteristics into account and be aware that well-designed multimedia instruction may be most effective for low-experience learners and high-spatial learners.”
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Richard E. Mayer
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Personalization Voice Image
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“Social cues may prime social responses in learners that lead to Deeper cognitive processing during learning hence better test Performance.”
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Words presented in conversational style rather than formal style › “I” and “you”
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Standard-accented human voice instead of machine or foreign-accented voice.
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Speaker’s image in on the screen rather than off screen
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