1. Behavior Change? Knowledge Behavior

2. Behavior Change? Knowledge Behavior

3. Intended Message Perceived Message

4. Berlo’s Model of Communication Source Message Channel Receiver

5. Gillespie’s Model of Communication Receiver Inputs Sender Inputs Attention Comprehension Interaction Acceptance or Rejection: Cognitive Affective Intention Behavior

6. Barriers to communication l Learning style: “Ways of Knowing”

7. Ways of Knowing l Received knowers l Subjective knowers l Procedural knowers l Constructed knowers

8. Received Knowers l __________ learning l learn from _________ l information is ___________ “Knowers who depend on listening and external authority for knowledge…”

9. Subjective Knowers l ___________ learning l knowledge is ____________ l __________ are important l often reject _____________ “Knowers who depend entirely on internal resources for valuing and knowing…”

10. Procedural Knowers l need to see _________ l ________ and __________ valued highly l knowledge is _________ l experts only as good as their ____________ “Knowers who obtain knowledge by applying objective, logical, rational procedures…”

11. Constructed Knowers l complex, _________ approach l knowledge is ___________ l value and ________ expert advice, ________, personal __________, reason “Knowers who construct their own meaning. Knowledge is contextual; subjective and objective ways of knowing are integrated…”

12. Gillespie’s Model of Communication Receiver Inputs Sender Inputs Attention Comprehension Interaction Acceptance or Rejection: Cognitive Affective Intention Behavior

13. Improving Communication as Senders l Know the ___________ l Adjust message to their ___________, experience, readiness, __________ l Adjust to their way of knowing l Personalize message

14. Improving Communication as Senders l Proofread!! l Get someone else to proofread! »Spellcheck, but don’t rely on spellcheck

15. “I have a spelling checker, It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I’ve run this poem threw it, I’m sure your please too no, Its letter perfect in it’s weight, My checker tolled me sew. --Author unknown Source: Hope Health Letter, Sept. 1992

16. Active Learning Actual experience Simulations, role-playing Give a talk Discussion participation See demo Field trip, exhibits, videos View charts, photos Hear Read Evaluate, analyze, create, design Demonstrate, apply, practice Define, describe, list, explain 10% of read 20% of hear 30% of see 50% of hear & see 70% of say 90% of say & do T 16-1, p. 523

17. Writing for Low Literate Readers l Carefully craft your sentences, paragraphs »use simple words »active, not passive voice »be positive, not negative »use organizing strategies: headings, grouped information, highlighted info

18. Writing for Low Literate Readers l Watch your style »useful pictures »NOT ALL CAPS »use text and white space purposefully l Stick to what is important »be concrete, not abstract »give examples

19. Use of Space

20. Health professionals and even the general public often express concern regarding body weight and fitness levels. Most Americans, young and old, would benefit from exercise in many ways. The heart, lungs, and blood circulation are all improved by regular, aerobic exercise that is pursued at least three to four times a week for at least 20 minutes per session. Exercise on a regular basis with like-minded individuals can also be a way to socialize and make new friends. If fitness and good health are important to you, don’t delay strapping on your cross-country skis or rollerblades!