1. Person Marketing David Beckham European Soccer Player

2. Person Marketing Marketing efforts designed to cultivate the attention and preference of a target market toward a person.

3. David Beckham Shot to fame in 1995 with Manchester United soccer team Known for clutch goals and sharp passes Has a unique ability to “bend” the ball on free kicks Movie “Bend It Like Beckham”, about a girls soccer team, boosted his appeal in the U.S.

4. David Beckham Married to Victoria Adams, former Spice Girl singer Posh, which contributed towards him becoming a major celebrity outside of football Has his own aftershave scent: David Beckham Instinct Beckham’s name was searched for on Google more than that of any other sporting personality in 2003 and 2004

5. David Beckman Moving to the U.S. and will play for the Los Angeles Galaxy soccer team. Signed a five year agreement worth up to $250 million Annual salary $10 million Team-jersey sales 40% - 50% Share of club ticket revenue Endorsements of $20 - $25 million/year

6. “Brand Beckham” Generate significant revenue for: The Los Angeles Galaxy Major League Soccer After announcement, team sold 1,000 season tickets and 100 premium seats Sponsors [Adidas, Gillette, Proctor and Gamble] are looking at future marketing opportunities He sold “hundreds of thousands” of his Number 23 jersey during his last 4 seasons in Spain

7. Brand Beckham

8. You may or may not make $50milloin/year but you could become a brand: Joe Mesa Auto Wholesale Buster’s Texas Style Barbecue Steve Young’s Tree Service Maguffy’s Pub George Higley Kitchen Cabinets Anne Garrison Design Gift Shop Brad Winter Picture Framing Source: Yellow Book Portland Metro

9. Brand Young Steve Young’s Tree Service