1. Internet Marketing M. Ali Nawaz Adil Web Marketing Consultant www.alinawaz.com

2. Profile

3. www.esoulconsultancy.com As Web Services Executive Microsoft Vendor Company in Pakistan ISO 9001:2000 Certified Company CMMI Level Currently

4. www.e-ingtech.com As Web Marketing Consultant UAE based Software House Content Management System Previously

5. 5 Years of Professional Experience 3 Years in Internet Marketing 2 Years in Content Management System (CMS) 1 Year in SharePoint Portal Designed More then 400 Websites Over 7 Years in Website Business

6. Winner in Website Designing and Development Category at SZABIST Software Competition and Exhibition 2008

7. Best Computer Performance Award at Muhammad Ali Jinnah University Annual Dinner 2006 3 Programming Competition 1 Website Designing Competition

8. 2 nd Position in Website Designing Category at ACM CS KU All Pakistan University Competition (Pro Quest 2005)

9. Runner’s up Position in Website Designing Category at Best of Pakistan 2003 Competition

10. Search Engine Optimization Search Engine Marketing Search Engine Promotions

11. Internet Marketing Marketing of Products and Services on internet Website function, appearance, advertising type, media, and design.

12. Internet Marketing (Cont.) Display advertising E-mail marketing Interactive advertising Social media optimization Web analytics Affiliate marketing Cost per action Cost per impression Contextual advertising Search engine marketing Search engine optimization Pay per click advertising

13. Internet Marketing (Cont.) Search Engine Targeted Visitor Targeted

24. Powered by www.alinawaz.com Thursday, September 24, 2015Thursday, September 24, 2015Thursday, September 24, 2015 24

25. Powered by www.alinawaz.com Thursday, September 24, 2015Thursday, September 24, 2015Thursday, September 24, 2015 25

32. Internet Marketing (Search Engine Targeted)

33. Process Pre SEO Analysis Search Engine Optimization ▫Organic SEO  On Page Optimization  Off Page Optimization  Direct marketing  Indirect marketing ▫Inorganic SEO Analysis & Tracking

34. Pre SEO Analysis Competitors Analysis Report Performance, Usability and Accessibility Testing Existing Keyword Analysis or Key phrase Analysis (if any) Website Architecture Analysis Research on your website's Industry Keyword Density / Keyword Market Intelligence / Keyword Research Analysis

35. Search Engine Optimization On page Optimization Meta-Data Optimization (Titles, descriptions, etc...) Link Optimization Image Optimization Keyword Optimization with Targeted Keyword Site Map Creation & Updation Optimization of “robot.txt” file Optimization of HTML code on Pages Create & organize directory structures Improvement of navigation and linking to interior pages

36. Search Engine Optimization Off page Optimization Direct Marketing Indirect Marketing

37. Search Engine Marketing (Promotions) Indirect Marketing ▫Directory Submission ▫Search Engine Submission ▫Social Bookmarking ▫Article Submission ▫Link Building ▫Forum Posting ▫Blog ▫Video Submission ▫RSS

38. Analysis & Tracking Google Analytics Other Statistical Software

39. Cost per Impression (CPI) Cost per Click (CPC) Etc…

40. Tips Navigation ‘Alt’ text for Images Link Titles for Hyperlinks Bread Crumbs Optimized Graphical Images Frames External CSS and Java Scripts Broken Links Site Map Sub Directory Etc…

41. Your sites…

42. Contact Information M. Ali Nawaz Adil www.alinawaz.com