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China and the North American Auto Industry Preliminary Thoughts for the Woodrow Wilson Center Hudson Institute.

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Presentation on theme: "China and the North American Auto Industry Preliminary Thoughts for the Woodrow Wilson Center Hudson Institute."— Presentation transcript:

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2 China and the North American Auto Industry Preliminary Thoughts for the Woodrow Wilson Center Hudson Institute

3 Thinking About Cars and the Continent  What makes up the North American Auto Industry?  What has been the experience of non-North American firms entering this market so far?  What makes up the Chinese Auto Industry?  What are the problems and opportunities for China in the North American vehicle market?  What does this mean for the United States and Canada?

4 Hudson Institute The North American Auto Industry  The Detroit Assemblers  US, Canadian investment in GM, Chrysler  New Entrant Assemblers  Vertical Integration to Horizontal Supply Chains

5 Hudson Institute New Entrant Assemblers

6 Hudson Institute New Entrant Assemblers: Group 1

7 Hudson Institute New Entrant Assemblers: Group 2

8 Hudson Institute New Entrant Assemblers: Group 3

9 Hudson Institute Suppliers  Tier 1, 2, 3  Sub-assemblies  Components

10 Hudson Institute The Chinese Auto Industry: Part 1

11 Hudson Institute The Chinese Auto Industry: Part 2

12 Hudson Institute The Road to North America  Import (components, vehicles)  Joint Venture  Acquisition  Assembly

13 Hudson Institute The China Challenges  Trade Policy  Labor Unions  Supply Chain  Regulatory Compliance  Quality  Intellectual property  Investment Incentives  Retail network  Canada & Mexico

14 Hudson Institute  WTO membership reduces potential trade barriers  NAFTA Rule of Origin  North American border-crossing?  Target for retaliation (cf. auto parts) Trade Policy

15 Hudson Institute  China labor record problematic  Advantage to capital, not labor in North America – how competitive is China?  Bad History of Unionization of New Entrants  Imports a large target for US labor Labor Union

16 Hudson Institute  North American suppliers provide local content, access to technology  Many connected to China already, will want reciprocity  Defend local content rules  Promiscuous?  Higher cost, higher tech – labor cost advantage? Supply Chain

17 Hudson Institute  Need to know regulators, process  Can acquire compliant technology  Regulation as a non-tariff barrier  Public R&D Tech Transfer – USCAR and ITAR Regulatory Compliance

18 Hudson Institute  Hyundai Problem  Imports face quality challenge  Recalls costly, including to reputation  Collective Guilt Quality

19 Hudson Institute  Chery v. General Motors (on behalf of Daewoo)  Siemens high-speed rail  Litigation Intellectual Property

20 Hudson Institute  Can the governments afford them? Backlash potential  The Volkswagen Problem  Workforce training  Infrastructure (esp. in green-field, non-union areas) Investment Incentives

21 Hudson Institute  Dealership consolidation underway  State regulated, internet not (yet) an option  After sale service, warranty  Aftermarket parts  US & Canadian Consumers = demanding Retail Network

22 Hudson Institute  Treat as separate markets?  Local production justified?  With local content, a NAFTA end-run?  Border risk  Canada friendlier than Mexico, Mexico more familiar than Canada Canada and Mexico

23 Hudson Institute China and the North American Auto Industry  Import (components, vehicles)  Joint Venture  Acquisition  Assembly Or…

24 Hudson Institute China and the North American Auto Industry  Comparative Advantages in capital/technology versus labor, cost  Divide and conquer world markets?  Collaborate and conquer world markets?  Avoid mutual conflict

25 Hudson Institute Canada and the Auto Industry  Incentives for Japanese in Ontario  Volvo duty drawback in Nova Scotia  Hyundai in Bromont  Auto Pact manipulation not possible; Zero Tariff for Japan?  Green Industrial Policy?  GM-Chrysler precedent – one industry?

26 Hudson Institute The Panda Game  The Chinese market  China likely to play one off the other  Canada First  Canada’s future role in the North American auto industry?  US reaction?

27 Hudson Institute China and the North American Auto Industry Preliminary Thoughts for the Woodrow Wilson Center


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