1. MARKETING PLAN WORKING SESSION

2. 1.Ask Questions RULES OF THE DAY

3. 2. Ask Questions RULES OF THE DAY

4. 3. Interact RULES OF THE DAY

5. 4. You are the expert RULES OF THE DAY

6. 5. Nothing New RULES OF THE DAY

7. What do you want to accomplish today? GOALS FOR TODAY

8. MARKETING PLAN SESSION 1

9.  Advocacy  Fundraising/Events MARKETING PLAN

10.  Fundraising Activities MARKETING PLAN

11.  Community  General Public  Sponsors  Public Officials MARKETING PLAN

12.  Logo  And More… MARKETING PLAN

13.  Website  eCommunication  Social Media MARKETING PLAN

14.  Organizational Goals MARKETING PLAN

15.  Communication Goals MARKETING PLAN

16.  Objectives MARKETING PLAN

17.  Target Audience MARKETING PLAN

18. WEBSITE

19. WEBSITE 101  Define your objectives

20. WEBSITE 101  Know WHO your intended audience is

21. WEBSITE 101  Evaluate other sites for: Design Content Navigation

22. WEBSITE 101  Design should add value  Make the visitor want to return

23. WEBSITE 101  Maintain structural & design consistency throughout the website

24. WEBSITE 101  Less is More  You only have a few seconds to catch the visitor’s attention

25. WEBSITE 101  Include Social Media & eNewsletter Links

26. WEBSITE 101  Find partners who will create links from their site to yours

27. WEBSITE 101  Search Engines love good, fresh content

28.  Evaluate what you are already doing  Learn from others WEBSITE 101

29. PRESS RELEASES

30.  Keep it short and to the point PRESS RELEASES

31.  Stick to the Facts  Avoid “selling language” PRESS RELEASES

32.  Create a headline that grabs attention PRESS RELEASES

33.  Use Images and an Image Bank PRESS RELEASES

34.  Make sure the first two sentences are effective and utilize key words that are Search Engine friendly. PRESS RELEASES

35.  Deliver Press Release electronically PRESS RELEASES

36. ENEWSLETTERS

37.  Maintain a current distribution database for Targeted Messaging ENEWSLETTERS

38.  Incorporate: Links Images Graphics Call to Action ENEWSLETTERS

39.  Get immediate Response & Referrals ENEWSLETTERS

40.  Track who reads and responds ENEWSLETTERS

41.  Cost Effective Communication ENEWSLETTERS

42. FUNDRAISING

44. Become a donor! Ninety-four percent of all donations will be used to directly support The Peregrine Fund's projects. All donations are fully tax- deductible. Become a member(with a gift of $25 or more) and enjoy these benefits: Calendar Annual Report 10% Discount on Gift Shop and Catalog Purchases Invitations to Special Events Free Admission to World Center for Birds of Prey ($25--one person; $50--two adults + four children Calendar Annual Report 10% Discount on Gift Shop and Catalog Purchases Free Admission to World Center for Birds of Prey FUNDRAISING

45.  GoFundMe was created to help people raise money online for the things that matter to them most. By providing an incredibly easy to way to collect money online, GoFundMe has made it possible for everyday people to make huge differences in the lives of family, friends & neighbors.  Very social media oriented! FUNDRAISING

46. THANK YOU