1. Text Folie 1 © DETECON GmbH, Bonn, 24.09.2015 Dok.: e-Business for Small and Medium Enterprises

2. Text Folie 2 © DETECON GmbH, Bonn, 24.09.2015 Dok.: 1969Start ARPANET (Advanced Research Project Agency) 1975TCP (Transport Control Protocol) MILNET 1983ARPANET Commercial ARPANET 1990Migration ARPANET Internet, Start ISP 1969Start ARPANET (Advanced Research Project Agency) 1975TCP (Transport Control Protocol) MILNET 1983ARPANET Commercial ARPANET 1990Migration ARPANET Internet, Start ISP The Short History of the Internet

3. Text Folie 3 © DETECON GmbH, Bonn, 24.09.2015 Dok.: Internet - Change of Paradigm Internet-Technology drives Business Models Internet-Based Business Processes change borders New freedoms Internet as strategic factor Internet-Technology drives Business Models Internet-Based Business Processes change borders New freedoms Internet as strategic factor Internet Supply Chain Integration Business Strategy Customer Relationship Management Knowledge Management

4. Text Folie 4 © DETECON GmbH, Bonn, 24.09.2015 Dok.: Internet as a Communications Platform Internet is a new universal medium (Voice, Picture, Video) Application to 3 sectors –e-Business –Internet-Telephony –Merge of TV, Telecom and Radio Internet is a new universal medium (Voice, Picture, Video) Application to 3 sectors –e-Business –Internet-Telephony –Merge of TV, Telecom and Radio

5. Text Folie 5 © DETECON GmbH, Bonn, 24.09.2015 Dok.: E-Business 1980 Start (internal transactions) EDI (Electronic Document Exchange) 2000 Volume 110 Bil $ B2C 20% B2B 80% B2C - Scandinavian Countries B2B UK, Germany 1980 Start (internal transactions) EDI (Electronic Document Exchange) 2000 Volume 110 Bil $ B2C 20% B2B 80% B2C - Scandinavian Countries B2B UK, Germany Banks Insurances Media Retail Telecom Transport Suppliers

6. Text Folie 6 © DETECON GmbH, Bonn, 24.09.2015 Dok.: B2B All business procedures integrated in one platform Data Production Consulting/Support Customisation Sales Payment Service All business procedures integrated in one platform Data Production Consulting/Support Customisation Sales Payment Service Is B2B important?

7. Text Folie 7 © DETECON GmbH, Bonn, 24.09.2015 Dok.: e-Business / B2B-Architecture Marketing Intranet e-Application e-Processes e-Tools Internet / Telecom Network Data Warehouse Support System IntegrationTracking System Billing Ordering Electronic Publishing Extranet WWW e-Mail ISP Web Hosting Provider

8. Text Folie 8 © DETECON GmbH, Bonn, 24.09.2015 Dok.: B2B Problems Easy to find customer -difficult to keep (in 6 week 60% migration) Heavily Software-Based (it is an IT-Business) Need for PC / WAP Cost of Consulting / Support Easy to find customer -difficult to keep (in 6 week 60% migration) Heavily Software-Based (it is an IT-Business) Need for PC / WAP Cost of Consulting / Support Total Turnover in US (Bil US$) 1999 Online Content 2,1 ISP / ASP 2,2 B2C 7,5 B2B10,7 Total Turnover in US (Bil US$) 1999 Online Content 2,1 ISP / ASP 2,2 B2C 7,5 B2B10,7

9. Text Folie 9 © DETECON GmbH, Bonn, 24.09.2015 Dok.: Critical Factors for your Success Keep the Customer (www.yahoo.com) Content (www.evita.com) Relationship Management (www.cadis.com) Create Community (www.cabana.com) Customisation (www.dell.com) Keep the Customer (www.yahoo.com) Content (www.evita.com) Relationship Management (www.cadis.com) Create Community (www.cabana.com) Customisation (www.dell.com)

10. Text Folie 10 © DETECON GmbH, Bonn, 24.09.2015 Dok.: B2B support in different business phases Comunication Phases Transactions Contract Negotiation Partner Information Research To find a Partner Market Research Transaction Phases Functions Coordination of Activities Contracting Support Supply Specific Data E-Cooperation Data Provisioning Need for Informations Background Information Detailed Information References Detailed Data Product Important e-Applications E-Support Systems Online Ordering Data Warehouse E-OfferingE-Market Information Phase Negotiation Phase Implementation

11. Text Folie 11 © DETECON GmbH, Bonn, 24.09.2015 Dok.: Russian Internet Internet Penetration –1999 1,2 % –2004 10,1% –max. medium term 20,0% Total Internet revenues 2004 $1 Bil m-Commerce (medium term)- little growth e -Commerce with good logistics + customer bases, value-added services - most promissing e -Commerce largest share in Internet revenues by 2003 Internet Penetration –1999 1,2 % –2004 10,1% –max. medium term 20,0% Total Internet revenues 2004 $1 Bil m-Commerce (medium term)- little growth e -Commerce with good logistics + customer bases, value-added services - most promissing e -Commerce largest share in Internet revenues by 2003

12. Text Folie 12 © DETECON GmbH, Bonn, 24.09.2015 Dok.: Strategy for your business To formulate Business Strategy Web-site CD-ROM Online Shop Critical Success Factors Infrastucture/ Technology Multimedia Internet Strategy Purpose Competence Potential Strategy Processes Finances Public Relations Training Procurement Sales Standards Software Provider Intranet Business Processes Online Content Screen Design Navigation Market issues Content Payment

13. Text Folie 13 © DETECON GmbH, Bonn, 24.09.2015 Dok.: You are already not the first ones -You can not afford to to be the last ones !