1. Text Mining in Combination with in Combination with Enterprise Search Enterprise Search Thomas Herbst CEO B-S-S GmbH 7th Fraunhofer Symposium on Text Mining 5./6. October 2009

2. Todays Challenge: Information Overload CMS KM Search DMS APPs WWW 30% of working time is used for search of relevant information. 85% of all relevant data are unstructured. the amount of unstructured information doubles approximately every 8 months. user has the need to get information combined user is missing the 360°view on all relevant content 24.09.20152B-S-S Business Software Solutions GmbH

3. What Customers ask for......provide a dynamic holistic view of all information in a proper context. 24.09.20153B-S-S Business Software Solutions GmbH

4. Todays information system architecture 24.09.20154B-S-S Business Software Solutions GmbH

5. Classic information architecture Portal News App KM Intranet DMS WCMSKMMOSS...siloed content, that can‘t be used in a combined context. DMS DB 24.09.20155B-S-S Business Software Solutions GmbH

6. Enterprise Search Today enterprise search Search... find most of the content, but only links to the content silo‘s. 24.09.20156B-S-S Business Software Solutions GmbH

7. Todays KM + Search Infrastruct KM Search 1Search 2 Information Worker Web Search GoogleOracleWebLucene Search or KM Systems often only address a specific need or purpose Data must be transferred and transformed between the systems Time consuming Information lost Holistic view cannot be created because every system is a new data silo that can’t be combined User must learn the query language of every system 24.09.20157B-S-S Business Software Solutions GmbH

8. 24.09.20158B-S-S Business Software Solutions GmbH Enterprise Search + Text Mining based on a Information Access Layer

9. Information access layer CMS KM Search DMS APPs WWW IAL Information Access Layer 24.09.20159B-S-S Business Software Solutions GmbH

10. 10 Create Virtual Datasources CMSDB App Search DMS Portal 1 Portal 2 App 2 App 1 24.09.201510B-S-S Business Software Solutions GmbH Marketing Healthcare Brand Protection Market Watch Market Watch Intranet

11. 24.09.201511B-S-S Business Software Solutions GmbH ConversionLanguage Company Geography People Lemmas Ontology PLUG-IN Speech tagger  Alert  Search Taxonomy Sentiment Entities Pipeline = Extract + Enrich dpa-afx FRANKFURT. “Wir werden weiter profitabel wachsen, die Qualität verbessern und die operative Marge vergrößern“, sagte Vorstandschef Wolfgang Mayrhuber am Donnerstag in Frankfurt.... dpa-afx FRANKFURT. “Wir werden weiter profitabel wachsen, die Qualität verbessern und die operative Marge vergrößern“, sagte Vorstandschef Wolfgang Mayrhuber am Donnerstag in Frankfurt....

12. Cerebral infarct Cerebral infarcts Apoplexy Apoplectic insult Stroke “Cerebral infarct” Cerebral infarkt Serebral infarct Cetebral ingarct Cerebral disease Infarction Cerebral infarct / medicine Cerebral infarct / biology Cerebral infarct / conferences Infarctus cérébral Phrasing Doc type classification Spellchecking – Phonetic match Synonymy Thesaurus support Refinement Character normalization Lemmatization Topic classification Ambiguous queries Advanced Linguistics

13. 13 Architecture Overview Intuitional generation of dynamic application and portals Enablement of search driven portals Highly flexibel to modify, adapt and update Rank based content delivery (popularity, expected sales, confidence) CMSDB App Search DMS Portal Frontend Building a real information layer Integrate all needed content Convert to one common access layer Combine all content into virtual datasources WITHOUT INFLUENCING THE EXISTING INFRASTRUCTURE Information Access Layer e.g. Portal 1 Portal 2 App 2 App 1 24.09.201513B-S-S Business Software Solutions GmbH

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15. Dynamic Content networking Portal Boulevard Sport Gallery Events Automatic cross linking of content based on either user context, content context or extracted entities A sport article about „Tiger Woods“ links to Galleries' and boulevard news about him A boulevard article also offers upcoming events 24.09.201515B-S-S Business Software Solutions GmbH

16. Automatic content linking Paragraphs Persons Locations Countries / Regions Companies Branches Acronyms Chemical Structures Dates Other custom entities 24.09.201516B-S-S Business Software Solutions GmbH

17. Navigators + Tagclouds Automatically generated navigators and clouds for most common topics Enables the user to get an idea of the list of content and results and also to understand and to navigate through them Automatic search by relevant words or pair of words 24.09.201517B-S-S Business Software Solutions GmbH

18. Offering similiar news offering of similar contents, based on topic-sensitive matching techniques Real-time provision of related content (Find, Refine, Exclude, Custom Logic) 24.09.201518B-S-S Business Software Solutions GmbH

19. Document thumbnailing Creates thumbnails from many document types in different sizes Gives a user a quick look without opening a native application Allows visual navigation on page level between text and images 24.09.201519B-S-S Business Software Solutions GmbH

20. Content Analysis On the fly multi dimensional cross tab content analysis Discover trends, knowlege or content relations in structured or unstructured content e.g. sales per region, expert for products, relations between persons and locations 24.09.2015 20 B-S-S Business Software Solutions GmbH

21. User generated content Put comments on every content Comment list to show the last comments or the content with the most comments Let users rate your content Use the rating to boost or deboost content in the result 24.09.201521B-S-S Business Software Solutions GmbH

22. Information Access Layer can combine different kind of data silos Integrate content once and use it in different scenarios under different perspectivs fully security and access control support Seamless integration of different Text Mining Products 24.09.201522B-S-S Business Software Solutions GmbH Summary

23. Thank you B-S-S Business Software Solutions GmbH Wartburgstrasse 1 99817 Eisenach/Germany Tel. +49 3691 709000 thomas.herbst@b-s-s.de www.b-s-s.de 24.09.201523B-S-S Business Software Solutions GmbH