1. Communications Plan: Reaching Local Government Local Government Advisory Committee

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5. 5 Work of LGAC is critical 1,800 +/-

6. 6 Communications Plan  Messaging  Database of municipalities  Web site  LGAC Update  Blog  Video  Quarterly meeting

7. 7 ? ? ? To Communicate…

8. 8 LGAC’s mission and message What topics and work should it focus on?What topics and work should it focus on? What audiences should it target?What audiences should it target? What information does it share?What information does it share? How should the message be shaped?How should the message be shaped?

9. 9 Local Government Database and Outreach  Revisit and expand listing of LG groups  Create database of specific LG contacts  Use both generic and specific contacts  Ask to distribute LGAC Update

10. 10 LGAC Web site  Evaluate capabilities of: www.baylogin.org www.chesapeakenetwork.org www.chesapeakebay.net/committee_lgac_info.aspx

11. 11 LGAC Web site evaluation  Can they host video and blog?  How easy to update?  User friendly  General visibility

12. 12 LGAC Web site recommendation Bay LOGIN Already designed and knownAlready designed and known Cross-link on CBP and Network sitesCross-link on CBP and Network sites Will host number of tools and become portal for local governmentWill host number of tools and become portal for local government

13. 13 LGAC Update  Send monthly to CBP partners and local government organizations and officials  Include:  LGAC meeting info  Media clips  Links to video and blog entries  Links for more information  Calendar of events

14. 14 Blog  Hosted on LGAC Web site  Postings by LGAC members and government officials  Tease and link in monthly update  Cross-promote in Bay Blog OR post on Bay Blog

15. 15 Video LGAC can use short videos and webcasts InterviewsInterviews PresentationsPresentations MeetingsMeetings SeminarsSeminars Chesapeake Bay Program channel on YouTube Chesapeake Bay Program channel on YouTube

16. 16 Quarterly Meeting Brief segment for communications What content for: LGAC UpdateLGAC Update Web siteWeb site BlogBlog VideosVideos

17. 17 Timeline March: Evaluate web site options, begin rebuild April: Revise and expand local govt database April 23: Hold messaging exercise Hold communications segment Hold communications segment May: Develop LGAC Update template May: Begin blog entries June: Re-launch web site June: Launch LGAC Update June: Outreach to promote Update and web site September: Begin video use

18. 18 Travis Loop Director of Communications Chesapeake Bay Program 410-267-5758 tloop@chesapeakebay.net