1. De quelles apps parle-t- on? Frederic.bojman@microsoft.com BG Windows / Win8 Apps & IE Ecosystème

2. * IDC, Worldwide and U.S. Custom Application Development Services 2012–2016 Forecast, doc #234645, May 2012.Worldwide and U.S. Custom Application Development Services 2012–2016 Forecast **IDC Predictions 2012: Competing for 2020, doc #231720, December 2011. ***Gartner, IT Metrics: IT Spending and Staffing Report, Jan. 2012 App development opportunity

3. For your Customers For your Employees Delivering Windows 8 Apps

4. Single largest potential market for your apps Store and apps in 100+ languages 45 market-specific app catalogs Buy from 200+ markets Local pricing & settlement in top 40 markets (by GDP) Developer payments in 41 markets

5. Engaging & Delighting Customers Content before chrome lets your app shine and immerses users in your experience Live tiles engage users and draw them back into your immersive experience Share connects the content of your app to other apps, contacts and social networks drawing in more users Search surfaces your app and content across the whole system Search Share

6. Optimized for Discoverability App promotion through curated lists, editorials, Bing search and IE10 site icons Transparent Approval Process Published, straightforward app certification requirements Windows App Certification Kit to pre-test tech requirements Flexible Business Models Trials, paid apps, use your own commerce engine for in-app purchases or in-app advertising Maximizing Developer Revenue 80% revenue share once app reaches $25k (U.S.) sales Robust Analytics for Free App usage, performance relative to category, session length, crash data, reviews, audience demographics

7. For your Customers For your Employees Delivering Windows 8 Apps

8. Investing in Windows 7 is the best path to Windows 8 Run the Windows 8 Assessment & Deployment Kit Windows 8 Ready Windows 7 devices will run Windows 8 x86/64 Windows 7 apps will run on Windows 8 x86/64

9. Windows 8 or Windows RT devices Download public apps from Windows Store Install corporate apps Custom LOBSupported Windows Store app links Through the cloud Directly on-premise

10. Programmes et certifications

11. The App Factory Overview Set of approved solution partners who have been specially trained and enabled to develop Windows 8 apps and support tablet PC deployments Eligible to deliver MAAP PoCs, MAAP Pilots, and Design Starter Kit engagements Engagement Model App Factory partners are connected to the Microsoft sales teams and are integrated into the overall sales and deployment activity with Microsoft accounts Program Benefits Claim funding through the Accelerate program Lead generation opportunities for both app development and for Windows 8 licensing and deployment services

12. What Does App Factory Provide? Customer Value Primary Customer Offers MAAP PoCMAAP PilotDesign Starter Kit Objective: Produce LoB Windows 8 app prototype in lab setting Content: 1 day of Infrastructure: OS and hardware overview, Flexible Workstyle 3-4 days of app development: Use cases, UI design and coding, app design and coding, integration Includes delivery of tablet Duration: 5 days Funding Amount: $6k** IP Availability: Now Objective: Develop and deploy LoB Windows 8 app on tablets in production setting Content: Infrastructure: OS and hardware overview, Flexible Workstyle App development: Use cases, UI design and coding, app design and coding, integration, tablet deployment Includes delivery of tablet Duration: 3 weeks Funding Amount: $16k** IP Availability: Late August Objective: Develop and deploy B2C Windows 8 app on tablets in production setting Content: App development: Use cases, UI design and coding, app design and coding, integration, tablet deployment Includes delivery of tablet Duration: 5 days Funding Amount: $10k** IP Availability: Late August High QualityCustom Development Microsoft-selected and validated companies Microsoft-trained engineers and methodologies Direct access to product and service developers Dedicated development resources Help customers build custom applications quickly and efficiently Provide scale to support broad demand ** If additional funding is required, please provide a business justification to your Area Lead.

13. Overview Obtenir une sélection de partenaires capable de développer et formés pour le déploiement de tablettes et PC Windows 8 lors d’un projet d’application « modern » Ces partenaires sont les seuls éligible pour délivrer les POCs et Pilots MAAP Bénéfices du programme MAAP Bénéficier des budget MAAP/ Accelerate Génération de lead (les dossiers Windows 8/ Apps sont proposés en priorité aux partenaires MAAP Quand ? 29,30,31 Octobre

14. MSCD : Windows Store Apps using HTML5 Step 1 EXAM 480 Programming in HTML 5 with Javascript and CSS3 Step 2 EXAM 481 Essentials of Developing Windows Store Apps Using HTML5 and JavaScript Step 3 EXAM 482 Advanced Windows Store App Development Using HTML5 and JavaScript MSCD : Windows Store Apps using HTML + + =

15. MSCD : Windows Store Apps using C# 15 Step 1 EXAM 483 Programming in C# Step 2 EXAM 484 Essentials of Developing Windows Store Apps Using C# Step 3 EXAM 485 Advanced Windows Store App Development Using C# MSCD : Windows Store Apps using C# + + =

16. Upgrade your MCPD certification to MCSD Windows Store Apps Using HTML5 16 Step 1 MCPD : Windows Developper 4 Step 2 EXAM 480 Programming in HTML5 with JavaScript and CSS3 Step 3 EXAM 490 Upgrade your MSPD : Windows Developer 4 to MCSD : Windows Store Apps Using HTML5 MSCD : Windows Store Apps using HTML5 + + =

17. Upgrade your MCPD certification to MCSD Windows Store Apps Using C# 17 Step 1 MCPD : Windows Developper 4 Step 2 EXAM 483 Programming in C# Step 3 EXAM 491 Upgrade your MSPD : Windows Developer 4 to MCSD : Windows Store Apps Using C# MSCD : Windows Store Apps using C# + + =

18. Ressources Formation & Marketing 18 https://readytogo.microsoft.com/global/Pages/ContentFinder.aspx Partner Marketing Center

19. Certifiez-vous gratuitement 19  Pour chaque examen réussi, Microsoft vous rembourse les coupons de certif  via le guide des campagnes  sur preuve de la réussite à l’exam (transcript)