1. 1 Knock It Off! Brands & the Counterfeiting Quandary Tuesday, November 11, 2008 Union League Club, NYC Technology Advancements

2. 2 1988 The Problem Counterfeiting...Authenticate All Products? Unauthorized Production...Account All Production? Diversion…Track All Products? The Solution

3. 3 Major Forces of Change First 20 Years The Counterfeiting business model The Internet as a tool of the illicit trade

4. 4 Security Technology n Liquid Crystal n Hologram n Diffractive n Electron Beam n Bio Markers n Luminescers n Microimaging n Encoding n Taggants n PS Label n TE Label n Two Tone Label n Hang Tag n Thread n Woven label n IMB 3DCD n Embedded Card n Security Print n Pouch n PS Laminate n Heat Laminate n Label & Write Resist n Stamping Foil n In Product Marking n Embedded Paper Verification Technology n Alphanumeric n Random Number n Linear Barcode n 2D Barcode n Proprietary Codes Delivery Technology Marking Technology n Visual n Laser Read n IR Laser Read n UV Read n Magnify n Decode n Machine Read n Chemical Test n Data Analysis n Forensic Information Technology On Line n Brand Management Internet Monitoring n Auctions n Trade Boards n IP Content n Domain Names n Price Watch Supply Chain Monitoring n Track & Trace Breadth of Technologies

5. 5 Woven Label with Security Thread Footwear Label with Covert Security Hang Tag with Optical Security Device Apparel & Footwear Examples

6. 6 2008 The Problem Counterfeiting...Authenticate All Products Unauthorized Production...Account All Production Diversion…Track All Products The Solution

7. 7 2008-2010 Delivering the Technology in Apparel and Footwear

8. 8 2008-2010 Embracing The Digital Capabilities of The Technology Verify with Cell Phone Mobile Web Internet

9. 9 Thank you