1. 29 th. ANNUAL INTELLECTUAL PROPERTY LAW CONFERENCE Shutting Down Rogue Websites: International and Domestic Solutions Argentina and Latin America Perspective Santiago R. O’Conor | Partner Buenos Aires - Argentina

2. Growth of E-Commerce in Argentina Source: CACE Prince Consulting / LA NACION 2013 Facts on Argentina

3. Source: CACE Prince Consulting / LA NACION 2013 Facts on Argentina

4. Argentina IP Legal Framework in the fight against online counterfeiting and piracy - Trademark Law Nº 22,362 - Copyright Law Nº 11,723 - TRIP’S Agreement - Paris Convention No specific law against online piracy

5. Argentina: Present Scenario Constant advance and growth of new technologies in the region. Great business opportunities Instant spreading of massive data and contents More and more participation of “non professional” citizens in the creation and spreading of contents Everyday increase of social networks. Difficulties in the fight against counterfeiting

6. Two Rights Clashing? FREEDOM OF SPEECH INTELLECTUAL PROPERTY RIGHTS vs

7. Liability of the ISP No specific law on ISP liability (except for Chile: new Law No. 20,435: FTA). Application of IP Laws and Civil Code articles on civil liability What liability shall be applied: - Subjective: arts. 502/1109 CC. - Objective: arts. 1113, 2nd. paragraph CC. Pending Supreme Court decision

8. Iconic cases

9. Increase of Illegal and Countertfeiting Markets in Latin America Argentina: “La Salada” and “Saladitas” markets. Biggest ilegal market in the world - USTR - European Union

10. Increase of Illegal and Countertfeiting Markets in Latin America Colombia: “San Andresitos” markets: Bogotá, Cali and other cities. Ecuador: “Bahia market” : Guayaquil and other cities. Paraguay: Ciudad del Este: Triple Frontier: Argentina, Brazil and Paraguay Pharmaceutical products: Danger!

11. Bills on ISP Liability Capitanich bill (2006) Jenefes bill (2009) Pinedo bill (2011) Obiglio-Pérez bill (2012) Pinedo II bill (2013) Amendments to the Civil and Commercial Codes

12. Pinedo bill II (2013) Defintion of ISP. Liability in case of knowledge Effective knowledge through court ruling Counterfeited party may obtain immediate precautionary measures Jurisdiction

13. Today’s Strategy of Enforcement Effective use of IP Laws in Argentina Immediate reaction of Federal Courts On-Line Monitoring

14. Balance IP rights consumers rights balance of rights freedon of speech Corporate reputation

15. Avoid Conflicts Agreements with audiovisual producers. - ID of content - Registration of content - Digital print - Blockage of archives - Notice and take-down systems

16. Conclusions Crisis of traditional patterns of IP rights Balance between freedom of speech and IP rights New frame business and IP rights ISP Liability IP EDUCATION and AWARENESS

17. Thank you! ¡Muchas Gracias! San Martín 663, Piso 9 | Buenos Aires | Argentina oconor@oconorpower.com.ar | ocp@oconorpower.com.ar www.oconorpower.com.ar