1. The failure of MOOCs Dr Phillip Dawson Office of the PVC (Learning & Teaching) Monash University

2. failure, noun: “The fact of failing to effect one’s purpose” (Oxford English Dictionary, failure, n. 3a)

3. purpose

4. Coursera: About Coursera: Our Vision “We believe in connecting people to a great education so that anyone around the world can learn without limits. … We envision a future where everyone has access to a world-class education that has so far been available to a select few.”

5. General Telephone, print ad from 1963

6. http://blog.coursera.org/post/64907189712/a-triple-milestone-107-partners-532-courses-5-2

8. “Access without support is not opportunity” tamuccmarcom’s Flickr http://www.flickr.com/photos/80429560@N03/7747388444/sizes/o/in/pho tolist-cNBoEQ-9b3eS5/ “a future where everyone has access to a world-class education”

9. https://theconversation.com/moocs-and-exercise-bikes-more-in-common-than-youd-think-9726

10. failure, noun: “The fact of failing to effect one’s purpose” (Oxford English Dictionary, failure, n. 3a)

11. purpose

12. Who is a typical Coursera student? Enrolled in 2 computer science MOOCs Employed full-time Probably from US/UK or BRIC

13. http://www.alexa.com/siteinfo/coursera.org

14. purpose: access, or opportunity? (or marketing)