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MIT Sloan School of Management Jeff Anderson MIT Media Lab – Camera Culture Erick B. Passos Vitor F. Pamplona Alex Olwal Ramesh Raskar MIT System Design & Management Rupreet Singh Soni Vivin Nath Eyeclick, selftest, cleareye, vision…,
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Picture name, patented, cool, amazing unique
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Cataract – leading cause of blindness Clouding in the eye’s lens Cataracts: Worldwide: > 100 M USA: 5.5 M Treatment: only 1.3 2020 >12M Americans 65+ will need cataract treatments Society cost for blind individual – Approx 1 M USD (national something of the blind)
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Solution – Product Description - Erick Clip-on device, attached to smart-phones No moving parts Interactive software, no need for special training
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Patented eye measurement technology Modified parallax barrier – Smart-phone LCD + patented optical setup Forward scattering – Measures how cataracts affect the subject’s vision – Other methods rely on back scattering Quantitative results – Computes a map of cataract opacities in the subject’s crystallin lens Cataract-map
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Currently Available Diagnostics Slit-lamp ($1500+) - specialized microscope to increase the magnification of the eye Visual Acuity Test - detects advanced cataracts Wavefront aberrometer – limited avilablility & used for research only Optical Coherence Tomography ($1500+) – limited availability
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iDiagnostic Advantages iDiagnosticCompetition Features maps cataracts on the lensnot available Time < 1 minute15 minutes Operator Skill basic smart phone knowledgetrained professional Cost < $10$1000+ Size/Weight fits in pocketbulky & immobile
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Business Roadmap Technology Developed Patent filing Prototype completed IRB Test Authorized ISO 13485 Certification Class 2 FDA Application Complete financing Human Subject Test (n=40, 100% pass) Establish Production Agreements Establish Sales Agreements Hit the market International expansion Product line expansion Nov’11 Dec’10 Jan ‘11 Feb’11 Mar '11 Apr'11 May'11 Jun'11 Jul'11 Aug'11 Sep'11 Oct'11 Nov'11 Dec'11 Jan'12 …
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Pricing Model Price $8.99 Retail Market Over-the- counter Price $8.99 Healthcare Segment Medicare Market Reach in 2011 Market reach: Whole of US Market Reach in 2013
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Financial Information & Projections Funding required in 2011: $500K Phased funding on fulfillment of milestones
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Team Jeff Anderson - MBA’12, MIT Sloan – Jeff has 9 years of sales and management experience in Asia, Europe & North America Erick B. Passos - visiting researcher & co-inventor – Erick is a CS professor with 19 years of programming experience Vitor F. Pamplona - visiting PhD student & co-inventor – Vitor has 10 years experience in computer graphics and eye research Alex Olwal – Ph.D. Postdoctoral Researcher, MIT Media Lab – Technical lead Rupreet Singh Soni - SDM’11, MIT – Rupreet has 7 years of IT consulting experience Vivin Nath - SDM’11, MIT – Vivin has 9 years of software and program management experience in Asia, Europe and North America Ramesh Raskar – Mentor – Associate Professor MIT Media Lab
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Name thoughts iJesus Lucid clear Eye… Vision Cataract Blind Lazarus
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