1. Social Media Trends for 2011 Assembling the Social Media Puzzle Confidential -- Copyright Web Developers of New York 2010 -- All Rights Reserved

2. Social Media Strategy Analytics

3. B2B Strategy Become an Industry Resource Engage Your B2B Community

4. Social Media Success Product Feedback Community Engagement HP Ambassadors

5. Social Media Failure Social Media is a Reflection of Your Business

6. Social Q&A answers.yahoo.com vark.com linkedin.com quora.com

7. Social Scanning stickybits.com Attach digital content to real world objects Video to Birthday Card Resume to Business Card Photos to a Flyer

8. Group Buying livingsocial.com groupon.com 8coupons.com

9. Location Applications Facebook Places foursquare.com

10. Make Your Business Geo-Location Ready Get Familiar with Location Social Web Apps Make Your Business Discoverable (search engine optimization, social media optimization, geo-location optimization) Get in Now to Hook Early Adopters

11. Mobile Advertising brightkite.com admob.com

12. Encourage Customer Reviews 1) Incentivize 2) Link your business to reviews 3) Encourage a constant stream of reviews 4) Don't discourage bad reviews

13. Social Media Management hootsuite.com tweetdeck.com cotweet.com

14. Analytics Strategy Tag entire web site with "page tracking" analytics tags Tag "donations" with "call to action“ analytics tags Tag "sign up page" with "call to action" analytics tags Bench mark traffic against similar web sites Measure effectiveness of each social media strategy to see which strategy drives the most traffic to web site Make modifications to the plan based on analytics results

15. Strategy for New Trends Determine Objective Be Responsive to Customers? Brand Awareness? Find An Internal Evangelist Consider Your Employees Are Your Employees Interested? Are Your Employees Tech Savvy? Technology No Big Tech Investment Needed Who Will Have Access? Rules for Content Listen First Internally Externally

16. Contact me eric@socialmediaobama.com http://socialmediaobama.com