1. Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz

3. Simplify your clients move via a branded Moving Concierge Service starring…. YOU!

5. Salespeople fall into five profiles: Hard Workers Relationship Builders Lone Wolves Reactive Problem Solvers Challengers The Challenger Sale

6. Challengers- The Most $ uce$$ful What is the definition of a Challenger? “A Challenger learns everything they can about their customer and uses these insights to guide them. They are excellent debators and push customers to think in new ways.” Relationship Builders relieve tension while Challengers use “constructive tension” to sell; complex sales require their ability to disrupt the client’s status quo. Challenger reps teach the customer by providing financial new insights and control the sale by being assertive about all facets of the transaction.

7. 2014 will be the year that real estate marketing shifts to effectively and consistently answering the one question every real estate pro gets asked: How’s the market? 2014 will be the year that real estate marketing shifts to effectively and consistently answering the one question every real estate pro gets asked: How’s the market? Nobu Hata NAR’s Director of Digital Engagement

8. ta·per ˈtāpər/ Verb – to diminish or reduce

9. Mortgage Rate Projections Analyst Projected Rate 1Q 2015 Fannie Mae 5.1% National Assoc of Realtors 5.4% Freddie Mac 5.3% Mortgage Bankers Assoc 5.1%

10. Date Average Price Interest Rate P&I December 2012 $230,6003.35%$1,016.29 December 2013 $246,8004.46%$1,244.64 $228.35 Difference in Monthly Payment MonthlyAnnuallyOver 30 Years $228.35$2,740.20$82,206

11. Date Average Price Interest Rate P&I January 2014 $246,8004.31%$1,222.79 January 2015 $256,6725.3%$1,425.31 $202.52 Difference in Monthly Payment MonthlyAnnuallyOver 30 Years $202.52$2,430.24$72,907.20

12. have a positive outlook on the economy this year have a positive outlook on housing this year said they are considering selling their home in 2014 71 % 69 % 63 % Consumer Views on Housing & Economy Lending Tree Survey 2014

13. Percentage of Homeowners Considering Selling in 2014 by age group FOR SALE Lending Tree Survey 2014

14. “ “ Marc Davison 1000Watt Consulting Frivolous content will sink in 2014 as the gems of true insight continue to rise.

15. STOP with the Cherry Pie Recipes BRANDING

16. Denise Madan RE/MAX Advance Realty South Miami, FL 786.344.8004 Denise@DeniseMadan.com www.MakeMiamiHome.com

17. Get off the fence! Buy your dream home TODAY! Hope Salas, DPR Realty Direct: 480.720.4305 “Hope is just a phone call away.”

18. Date Average Price Interest Rate P&I January 2014 $246,8004.31%$1,222.79 January 2015 $256,6725.3%$1,425.31 $202.52 THE COST OF WAITING Raegen Johnson 602.330.5362 raegen@gmail.com THE COST OF WAITING Date Average Price Interest Rate P&I January 2014 $246,8004.31%$1,222.79 January 2015 $256,6725.3%$1,425.31 $202.52 Raegen Johnson 602.330.5362 raegen@gmail.com

19. QUESTIONS? COMMENTS? mledoux@primelending.com gkatz@ortc.com