1. Big Data LEADING EDGE FOR CONSUMER ACQUISITION AND COMPETITIVE ADVANTAGE Robert Skinner Country Manager, Australia / New Zealand eGentic Asia Pacific Pte Ltd / www.egentic.com/en www.egentic.com/en Email: rob.skinner@egentic.com

2. Leading Edge: Consumer Acquisition & Advantage Acquiring relevant consumer data and producing actionable insights Structuring workflows to optimise the use of data Understanding the opportunities posed by targeted data to your organisation

3. 3 Online Lead Generation: Free Online Contests Free online contest Generate user interest Free contests Heavy online advertising User data Collection of basic data Name, age Phone, email, postal address Legal opt-in Collection of users opt-in Permission to use data for direct marketing Profiling Lifestyle Questionnaire Demographic Psychographic Lead Generation Clients offers Check users interest in specific products or services offered by our clients including social media

4. In 10 years from start-up to No.1 2001 Founded by Albrecht von Harnier (PhD) Start: DE, AT, CH 20022003200420052006 20072008 Top-advertiser in the online world Start: IT, FR, GB, ES, NL, PL, IE, BE

5. In 10 years from start-up to No.1 2009 Start: SE, PT, DK Founding of eGentic Asia Pacific Pte. Ltd. located in Singapore. Additional regions: AU, SG, MY, TW 20102011 2012 2010: Founding of eGENTIC North America Corp. in Miami, USA Additional starts: NO, BR, AR, KR 2011 Start: NZ, HU, GR, FI, CZ, SK, TR 2012 Planned starts: JP, HK, CA

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7. Acquiring Relevant Data / Producing Insights Acquisition Data via Online Lead Generation – Every Day – Based on Targeted Criteria – Performance Based – Flexible / Caps – Quality control Now What? – Test, test, test – think vs know – Target - “everyone”? (eg; charity relevancy) – Tailor

8. You now have “claws and fangs”

9. Structuring Workflows to Optimise Use of Data What is success? – sale, sign-up, download, “like”? Need vs want (future-proof) How do you BEST generate success? Manage resources / create and refine tools across channels Funnel Effectively – eg; landing pages Understand lifecycle and test new approaches? “Bad Leads”?

10. Optimising Workflow = No More Drunk Dialing

11. Opportunities via Targeted Data Tailoring Offers / Engagement - dynamic Brand Relationship -> genuine Feedback Challenge Theories (remember to walk the floor) Improve Product / Service Improve Share / Average Spend (Life Stage) ROI Reward Performance

12. Use targeted data to GROW!

13. Leading Edge: Consumer Acquisition & Advantage Acquiring relevant consumer data and producing actionable insights -> CLAWS AND FANGS Structuring workflows to optimise the use of data -> DON’T DRUNK DIAL Understanding the opportunities posed by targeted data to your organisation -> FORGET THE PAST, FOCUS ON NOW / FUTURE