2. In Brief SomePitching is a crowsourced online competition for new business ideas The winners are selected based on the feedback of general public and an international pro jury All participants get validation, market analysis and advice from hundreds of potential customers and professionals

3. About SomePitching is a non-profit organization founded in 2010 by experienced entrepreneurs Next competition is already the 6 th ! Supported by the Finnish Ministry of Transport and Communications Aim – to support startups do market-driven business!

4. About SomePitching is using Innopinion’s gamified crowdsourcing platform Innopinion is also responsible for the technology behind the Queen Silvia Nursing Award in Sweden and several other interesting innovation challenges and idea competitions

5. SomePitching A 2-week competition consisting of 3 stages: Stage 0 (pre) – pre-registration to the competition with basic team details Stage I (1 st week) – evaluation of the ideas by general public to select the finalists Stage II (2 nd week) – the pro jury and general public together determine the winners

6. Stage I Participants make a max. 60 sec video showcasing their product/service idea SomePitching engages the public to evaluate the ideas using Innopinion’s technology Participants are welcomed and rewarded to promote themselves through social media The top ideas will go through to the 2 nd Stage

7. Stage II Finalists send a more detailed 5-slide presentation describing the idea and the team SomePitching provides the presentation template The slideset is confidential and provided for the jury only! Finalists are ranked based on the evaluation of the jury (75 % weight) and the public (25 %)

8. Benefits Each team gets feedback and comments from the public to better understand various market-focused issues Finalists get additionally detailed feedback and analysis from the highly experienced International Pro Jury Winners get concrete, practical prizes! The report can be used to validate your business idea to investors …and you might even get real customers!

9. Competition no.5 Application period: 01.11 – 17.11.2013 Competition period: 25.11 – 10.12.2013 Winners and awards announced: Dec 13 th 2013 Prizes, sponsors and jury announced before and during competition

11. Innopinion? Peer-evaluation enables testing the ideas anonymously for basic market potential, novelty, scalability and much more. The specialists may be used as 2nd tier of evaluation or as expert Jury to evaluate more complex aspects. We’ve reconsidered how ideas should be validated for potential! Innopinion uses the means of controlled crowdsourcing and peer-evaluation to both collect ideas, evaluate their potential, as well as help develop them within the process!

12. Solution Innopinion distributes the ideas for evaluation one person and one task at a time, controlling the process who gets to see what. All ideas are guaranteed to get equal neutral evaluation from the public. The public is being rewarded for each task they do, in the means of gamification, with both virtual and real life rewards. Participants are activated one task at a time, including tasks to invite more people to participate and promote the competition at social media.

13. Target: To raise awareness of elderly care and the Queen Silvia Nursing Award, to engage nursing students to innovate new elderly care services, and to promote the cause. Campaign period 3 months. Target: 100 people to apply for the award in the form of innovating new care services, 100 ideas to be gathered and tested for potential. Process: In the means of co-creation and peer-evaluation, Innopinion engaged the participants to innovating new services, helping test the potential of the given ideas, and engage the people to promote the cause across social media. Results: over 140 people applied the award, over 330 ideas were gathered, participants performed over 3000 peer-evaluation tasks! The Queen Silvia Nursing Award

14. Proven method Several campaigns in different countries with repeating customers, exceeding expectations in clear numbers! Cases run in Finland, Sweden, USA, Afghanistan, next up Indonesia!

16. Interested? Visit www.somepitching.com for more informationwww.somepitching.com Like and Share the competition at www.facebook.com/somepitchingwww.facebook.com/somepitching SomePitching is constantly looking for new jury members, sponsors and partners! Contact Chairman Tom Laine, tom.laine@somepitching.comtom.laine@somepitching.com Mob. +358 400 296 196