1. Daily Debrief #2, Wednesday Community A – Betsy Duke & Melissa Kelly

2. Daily Debrief #2, Wednesday Community B – Brent Vanderheide & Lori Murray

3. Daily Debrief #2, Wednesday Community C – Allison Gambucci & Bob Underwood

4. Daily Debrief #2, Wednesday Community D – Mike Allen & Cheryl Foilb

5. GSRBM Objectives Retail Strategy Customer acquisition Branding & marketing Product & pricing Delivery optimization Bank Management Strategy Economic value & risk Capital considerations Analyst influences 360° executive management Financial Strategy Financial analysis Key performance drivers Earnings power Risk considerations

6. MarketSim Objectives

7. ScheduleSchedule 7

8. Debrief Session Objective Introduce Reviewing Results o Preview the graphs in results section Review Results from Marketing Decisions o Review Brand & Segment overlaps Review Live Bank Case: Customer o Discuss Questions Preview Product Decisions o Analyze, Plan, Forecast, Execute and Review 8

9. Retail Bank MarketSim Web Portal 9 www.sim1.retailbankmarketsim.com

10. Short Discussion Live Case Study 10

11. Who are the Millennials? Based on the research that you’ve done on Millennials, would you change the way you made you segmentation selection decisions? Why? Would you change your advertising dollar budget and allocation? How so and why? 11

12. Next Steps For this afternoon: o Complete a new Bank Condition Consensus Worksheet o Complete the Product Worksheets for products that your bank will offer o Complete the Product Pricing and Development decisions pages for product that your bank will offer For tomorrow, complete the Delivery Appeal Worksheet 12

13. MarketSim Process

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28. Best Practices – Page 1 If “Product Offer” is set to “No” the simulation doesn’t read anything – there is no need to zero out all of the settings When you click save on the Product Worksheets or Decision pages a check mark will populate the box – that way you’ll know what has been completed Product Worksheets are critical in determining Product Decisions – every team member should do at least one 28

29. Best Practices – Page 2 Best order in making product decisions: o Savings, CD and Money Market first o Checking accounts (as least 3) second o All the rest last Delivery matters and it matters a lot by segment – the Delivery Appeal worksheet will provide a road map to tomorrow’s decisions 29

30. Best Practices not to forget Use your room’s computers and projection equipment Designate an official input person. The last to “save” any individual page is what the simulation will read As with any software – SAVE as you go! As with most internet connections you will time out – Save as you go! 30

31. What are we supposed to again? 31 For this afternoon: o Complete a new Bank Condition Consensus Worksheet o Complete the Product Worksheets for products that your bank will offer o Complete the Product Pricing and Development decisions pages for product that your bank will offer After you have completed your decisions the team needs to wait for me to review your input and sign you out For tomorrow, complete the Delivery Appeal Worksheet

32. Have Fun! 32