1. Enforcement reality - experience of consumer associations Finn Lützow-Holm Myrstad Head of Section, Digital Policy Twitter: finnmyrstad Finn.myrstad@forbrukerradet.no

2. forbrukerrådet.no Rights in digital services Challenge Consumers give away of personal information and rights without knowing or realising the potential consequences Our work: We analyse whether the terms of the most used digital services are fair: –Ability to unilaterally change terms? –Respect of copyright? –Do the services treat your information securely? –Do they sell user information to third parties? –Etc.

3. forbrukerrådet.no Rights in digital services The “soft” approach of the Norwegian Consumer Council: 1.Dialogue with company or business (develop guidelines etc.) 2.Media (sometimes first) 3.File complaint to relevant authority (Consumer Ombudsman, Data Protection Authority, Competition Authority) 4.As a final measure, we go to court

4. forbrukerrådet.no 2006: Norwegian Consumer Council and Digital Rights

5. forbrukerrådet.no 2011: Norwegian Consumer Council and Digital Rights

6. forbrukerrådet.no The study of popular cloud storage services 7 services selected based on market share and unique features Purposely kept the study short as we did not want to replicate the length of the Terms and Conditions

7. forbrukerrådet.no Content ownership and protection against data loss “Even if your phone goes for a swim, your stuff is always safe in Dropbox and can be restored in a snap.” Dropbox: "Safe and secure” "iCloud helps give you peace of mind." "Protect your files with SkyDrive”

8. forbrukerrådet.no Privacy Terms must clarify what their “right to review content” means Seen in relation to Google’s and Microsoft’s broad licenses makes this a much more serious issue

9. forbrukerrådet.no Amendment of the terms, account termination Apple has unfair terms that must be changed Difficult to resolve a dispute with services not bound by European law

10. forbrukerrådet.no Complaint regarding Apple iCloud’s terms Full text of the complaint available at http://www.forbrukerradet.no/_attachment/1175090/binary/29927 http://www.forbrukerradet.no/_attachment/1175090/binary/29927

11. forbrukerrådet.no International press response

12. forbrukerrådet.no Complaint regarding Apple iCloud’s terms

13. forbrukerrådet.no Complaint regarding Apple iCloud’s terms

14. forbrukerrådet.no Response by Apple

15. forbrukerrådet.no Privacy: 2014 review

16. forbrukerrådet.no Privacy: 2015 review

17. forbrukerrådet.no

18. 2014: Facebook

19. forbrukerrådet.no Benefits and disadvantages with the «soft approach» Benefits –Much less time-consuming –Development of better standards through dialogue possible (net neutrality guidelines in Norway has worked) –Complaints handled by competent authority frees up resources with us once complaint is filed Disadvantages –Lack of jurisprudence / case law –Time lost if issue is important if issue is not resolved