1. The Problem Tobacco use is the leading preventable cause of health problems and health care costs The Tobacco Industry continues to aggressively market and promote their products and oppose real policy change States have not addressed the problem adequately despite the opportunity provided by the MSA The Solution Tobacco prevention and cessation programs work to prevent kids from starting to smoke and help all smokers quit – lots of evidence that programs work The Case for Tobacco Control

2. At the local level you can: Put a face on the problem and on the program Reach people where they live, work, play and worship Be THE voice for the tobacco control program in your community Sustainability requires ongoing program promotion: You must constantly educate your communities about your work and its results – Make it Real! You need to help the media, the public, and policymakers understand what you bring to your community, whom youve helped, lives youve saved, and the money youve saved Bread and butter sustainability activities: media advocacy, communication with elected representatives and continuous communication and coordination with partners Sustaining the Tobacco Control Program The Local Level is Crucial

3. Work With Local Advocates Health departments (HD) and advocates can accomplish more by working together Meet regularly to share information and strategize - overcome obstacles by focusing and building on strengths different players bring to table HD Can Provide Advocates with Important Information – what the program is doing – what results it is achieving – what this means in dollars and lives saved –Advocates can HELP TELL THE STORY IN WAYS PGM STAFF CANT HD can provide advocates with access to people working in local communities who can be powerful voices for the program and other tobacco control issues

4. Working Locally, We Can Bring About... Successful prevention and cessation programs Policy Change Exposure of Tobacco Industry Behavior = HEALTHIER COMMUNITIES