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The Cambridge APC Introduction APC Road Show Columbus, OH August 2009
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Cambridge APC Multi-disciplinary team Continual engagement in –Assessment of preparedness needs and gaps –Generation of solutions for local public health –Promotion of APC program and products Utilizing learning laboratory
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Local Preparedness Planning Realities Federal/state mandates for local public health emergency response planning Limited capacity and training of local public health departments
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Cambridge APC Tools in development Product Recall tool MAVEN Exercise Epidemiology Just in Time Training Health Data Reports Tool Alternate Care Site Signs Decontamination Unit Signs Evaluation Training
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Cambridge Session Focus Medical Countermeasure Administration (aka., PODs) – Action Planning – Communication Tools – Trainings Personal Preparedness Training Materials Product Recall
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Practical Tools for Medical Countermeasure Administration & Communication APC Road Show Columbus, OH August 2009
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Introductions MCM Administration (POD Planning, Accessibility, and Training) Personal Preparedness Future Products
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Introductions How prepared is your general population? Who are your vulnerable populations?
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Cambridge APC Multi-disciplinary team Continual engagement in –Assessment of preparedness needs and gaps –Generation of solutions for local public health –Promotion of APC program and products Utilizing learning laboratory
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Massachusetts Public Health Emergency Preparedness Regions
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PHP Region 4b Community Characteristics Population of communities range from 7,261 to 101, 355 residents Great diversity in local government structures Public health departments range from 2 to 63 full time employees
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Local Preparedness Planning Realities Federal/state mandates for local public health emergency response planning Limited capacity and training of local public health departments
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Cambridge APC Products Regional Dispensing Sites –Planning –Communication Tools –Trainings Evaluation Mutual Aid for Public Health Model legislation for regionalization Regional Epidemiology
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Introductions MCM Administration (POD Planning, Accessibility, and Training) Personal Preparedness Future Products
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Identify the groups within the at- risk population with special needs Determine resources available/needed to serve these groups Initiate the special populations plan Special Effort for Special Populations
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Vulnerability Physical disability Cognitive disability Language barrier (e.g., English, literacy) Elderly or children Conditional impairments –Mental noise –Environmental barriers –Trust –Knowledge barriers
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Preparedness Paradigm Shift 1.Many will be vulnerable in an emergency 2.Specialized services deters those with special needs 3.Specialized preparedness is unsustainable for local health
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Universal Design in Our Lives Source: http://www.design.ncsuedu/cud/about_ud/udprincipleshtmlformat.html#top
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Making Dispensing Sites Universally Accessible Physically accessible Information to communicate to many Information to exchange interpersonally
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Mass Communication: Signage Outlines Service & Process information Identifies station purpose Improves efficiency Decreases anxiety Expands usability Increases access to service
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Pediatric Vaccination Station?
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Behavioral Health?
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Pocket Communicator Worker to client Internal communication tool Clerical & clinical functions Does not replace other forms of communication
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Language Barriers Identifies barriers early Provides client with visual reassurance Affords easier access to translation
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Provide Directions Please go to the blue Children area.
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Key Concepts
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Cambridge APC Sign Requests
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Introductions MCM Administration (POD Planning, Accessibility, and Training) Personal Preparedness Future Products
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Session 1 The Mechanics
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Lesson Framework
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Goal & Objectives Knowledge –Job Action Sheets –Incident Command/Management Principles –Fundamental Tasks Skills –Serving clients with varying language, physical, and cognitive abilities Teamwork
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Session 2: Facilitating Clients
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Lesson Framework
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Training Outcomes Knowledge Skills Teamwork
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Training Resources Trainer guide Training materials Evaluation tools
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Accessible Personal Preparedness
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Introductions MCM Administration (POD Planning, Signs, and Training) Personal Preparedness Future Products
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Accessible Personal Preparedness
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Introductions MCM Administration (POD Planning, Signs, and Training) Personal Preparedness Future Products
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Cambridge APC Tools in development Product Recall tool MAVEN Exercise Epidemiology Just in Time Training Health Data Reports Tool Alternate Care Site Signs Decontamination Unit Signs Evaluation Training
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Communicating Recalls Differently
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It started with toothpaste.. Recall of toothpaste product Cambridge Public Health mobilizes inspectors Toothpaste sold in non-English speaking markets Toothpaste being purchased and sent home to Haiti and Latin America
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Response Cambridge Public Health first issued a press release
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119 Windsor St. Ground Level Cambridge, MA 02139 617.665.3800 Fax 617.665.3888 For Immediate ReleaseContact: Susan Feinberg, MPH June 20, 2007Communications Specialist Cambridge Public Health Dept. 617-665-3833 FDA Issues Toothpaste Warning The U.S. Food & Drug Administration has issued two warnings this month about certain toothpastes manufactured in China and South Africa that may contain a toxic chemical called diethylene glycol (DEG).U.S. Food & Drug Administration In the U.S., these products are typically being sold at "dollar-type" discount stores, convenience stores, and small food markets. Suspect tubes of toothpaste have reportedly been found in Somerville and Sturbridge, as well as in New York, New Jersey, Pennsylvania, Maryland, and Florida. As of June 8, there were no U.S. reports of poisonings from toothpaste containing DEG. The chemical, which is commonly found in antifreeze, is sometimes used illegally as an inexpensive sweetener and thickening agent. Cambridge residents should throw away or return to the store for refund: 1) Any toothpaste labeled as "Made in China.""Made in China." 2) Any fake Colgate toothpaste, which is:fake Colgate toothpaste Labeled as "Manufactured in South Africa" A 5-oz. or 100 ml tube Contains misspelled words on the label, including "South African Dental Assoxiation," "SOUTH AFRLCA, and "isclinically" 119 Windsor St. Ground Level Cambridge, MA 02139 617.665.3800 Fax 617.665.3888
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Implementation Translation challenges arose Someone asked about pictograms Cambridge tried something different…
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Product Recalls- What we know now
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Current state Food recalls impact all communities Current communication of recall information is targeted to media outlets Translation and communication are resource intensive Local health departments are challenged to provide timely information to constituents in accessible formats
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Other Countries Requirements Vendor must advertise recall in newspaper Format and size are by regulation This border is a universal recall symbol in Australia
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Cambridge APC Proposal A readily usable tool to create simple & effective communication material for recalls
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Cambridge APC Proposal - How Build upon successful use of pictograms for Dispensing Sites Develop pictograms for food recalls Develop food recall flyer template Include instructions on pulling information from FDA press releases Include pictogram images for use in template
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Cambridge APC Proposal What would this look like?
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Discussion
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Contact Information Kerry Dunnell kdunnell@challiance.org
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