1. Advertising and the use of Propaganda Techniques Advertising and the use of Propaganda Techniques How advertisers get you to buy the products they need to sell!

2. SC Standards Addressed 6-R1.1 6-R1.2 6-R1.15 6-C1.1 6-RS2.1

3. Propaganda Techniques Bandwagon Testimonial Transfer Repetition Emotional Words Click here to view The Learning Page on the AAM website to view online resourceshere

4. Bandwagon Persuading people to do something by letting them know that others are doing it.

5. Testimonial Using the words of a famous person to persuade you “I always use English Leather before going out with Camilla” The scent drives the women WILD!!!

6. Transfer Using the names or pictures of famous people, but not direct quotations

7. Repetition The product name is repeated at least four times

8. Emotional Words Words that will make you feel strongly about someone or something