2. Mobile Integration Traditional Media

12. “Text Call to Action” Text FIT to 72727 to Receive a FREE 3 Day Pass and Join the Sports VIP Network to Receive Exclusive Offers FIT 72727 KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) TEXT MESSAGING 101 To: 72727 MSG: FIT

13. 3 Ways to Get an Opt-in 1.Get the client to Text (KEYWORD) to SHORTCODE (72727). a.Point-of-Sale Engagements b.Combine with Traditional engagements c.Use in Social Networks 2.Add the Mobile “Opt-in” Option to your current Website a.Deliver your coupons via text (The environmental friendly way to deliver coupons. No Wasting ink or paper) 3.Written Disclaimer Your clients sign a disclaimer currently? Add the mobile opt-in verbiage, and upload every client into your mobile database. TEXT MESSAGING 101 To: 72727 MSG: FIT

15. AvidMobile LLC., 1400A South 7 Hwy, Blue Springs, MO 64014 Tel: +1 (877) 511-mobi | Email: sales@avidmobile.com Add to the Pool: Every customer communication includes; a.A chance to enter to WIN a Great Prize b.A coupon for next visit into the store c.A chance to opt-in All Leads are added to the Pool of Potential Customers. These Leads are then marketed to timely over the upcoming months, generating more transactions. Example Marketing Calendars: O’Dowd’s: Come in tonight for Thirsty Thursday’s. Show Msg and get a FREE Appetizer w/ purchase of $15 or more. Reply STOP 2quit

21. Recent studies show Mobile Marketing to have a greater affect on consumers from a branding perspective than even Television. CNN 2010 Buyers that come in from SMS alerts/reminders buy; The Exact item21% of the time 38% of the time Something other than offer 38% of the time Exact item and something else6% of the time Recent studies show Mobile Marketing to have a greater affect on consumers from a branding perspective than even Television. CNN 2010 Buyers that come in from SMS alerts/reminders buy; The Exact item21% of the time 38% of the time Something other than offer 38% of the time Exact item and something else6% of the time Results are far greater than just “Redemption Rates”

22. Example of email promotion of Mobile and delivery of coupon via text.

26. Add Mobile’s Call-to-Action with every traditional marketing initiative! Use Across Entire Marketing Strategy: Outdoor, Print, Broadcast, Radio, Online

27. More Connections to your Clientele Mobile Website- Directions – locations Rich Content – menus/ pictures Capture e-mail and more I-phone and Smartphone Apps Web opt-in Script Capture your clients that are on your site Print Collateral Promote your Keywords