1. Final Consulting Report

2. What You Will Hear Today Problem Definition/Project Scope - Amy Industry/Competitive Analysis - Ryan Manufacturers - Christine Channels – Julie General Recommendations- Amy

3. How Whirlpool Measures Up Home appliances research and the internet Does website serve its purpose? Website=target market? Channel partners= target market? Whirlpool vs. Competitors’ websites

4. Out of Scope In Scope Manufacturers & channels website benchmark/SWOT Ease of customer website navigation Product positioning relative to competition/branded impressions Customer service analysis Consumer product education and appropriate content Recommendations for change improvement Web design Companies outside provided manufacturer & channel list B2B relations Non-US markets Product line analysis

5. Industry and Market Analysis

6. General Market Characteristics “White box” appliances are a mature market. Demand has shifted away from mid-priced models. Manufacturer is gaining communication opportunities with their end consumers. Marketing Partnerships exist between manufacturers and retailers.

7. Supply Chain for New Appliances A classic “pull” model of demand: Manufacturer Independent Distributors Independent Retailers Chain Retailers

8. Supply Chain for New Appliances E-commerce does not significantly affect this channel. Manufacturer Independent Distributors Independent Retailers Chain Retailers Online Retailers

9. The Major Players Whirlpool Maytag GE Electrolux

10. Market Share Breakdown

11. Home Appliance Manufacturers

12. Segmentation and Positioning Whirlpool Kenmore KitchenAid GE Appliances LG Appliances Frigidaire Maytag

13. Benchmarking Study

14. Benchmarking Study Summary

15. Recommendations for Whirlpool Personalized search method Provide more product pictures Consider login capabilities

16. Recommendations for KitchenAid Consider lifestyle-based questions Additional information on product innovations Consider moving promotion information

17. Recommendations for Kenmore Ranking criteria based on price or options Consistent web design with Sears Offer Q & A section on website

18. Retail Channel Websites

19. Segmentation and Positioning ABT Electronics Best Buy Costco HH Gregg Home Depot Lowe’s Sears

20. Benchmarking Study

21. Benchmarking Study Summary

22. Selected Recommendations for Lowe’s Zoom and angle product views Expanded product selection tool Improved feature comparison

23. Selected Recommendations for Sears Organized product specifications Downloadable rebate forms Live customer help

24. General Recommendations Promote brand with consistent Look Feel Experience Visual Standards Coherent message to consumers