1. Changes in the broadcast market and the impact on PSB Managing Director Human Capital, Media Strategy & Research Simon Terrington

2. The broadcast ecology Publicly owned Publicly funded BBC Publicly owned and subsidised Advertising funded Channel 4 Privately owned Advertising funded ITV Privately owned Advertising funded Five Privately owned Advertising and subscription funded Sky, NTL Telewest, Flextech, Discovery, MTV

3. Drop in share through the Dsat platform -84% -81% -74% -64% -60% -57% -56% -55% -54% -49% -47% -39% -36% -26% Religious Children's Arts News/Weather Documentaries Hobbies/Leisure Current Affairs Drama:Series/Serials Drama:Single Plays Films:Made for TV Films:Cinema Entertainment Music Sport Drama:Soaps All 5 Channels

4. Drop in share through the Dsat platform Children's Arts News/Weather Documentaries Hobbies/Leisure Current Affairs Drama:Series/Serials Drama:Single Plays Films:Cinema Entertainment Music Sport Drama:Soaps BBC ONE -10% -81% -73% -64% -51% -49% -52% -51% -53% -47% -20% -32% -45%

5. Drop in share through the Dsat platform Arts News/Weather Documentaries Hobbies/Leisure Current Affairs Drama:Series/Serials Drama:Single Plays Films:Cinema Entertainment Music Sport BBC TWO -79% -77% -72% -66% -76% -67% -68% -66% -60%

6. Drop in share through the Dsat platform Arts News/Weather Documentaries Hobbies/Leisure Current Affairs Drama:Series/Serials Drama:Single Plays Films:Cinema Entertainment Sport Drama:Soaps ITV 1 -82% -56% -48% -64% -53% -55% -47% -41% -38% -35% -40%

7. Drop in share through the Dsat platform Religious Arts News/Weather Documentaries Hobbies/Leisure Current Affairs Drama:Series/Serials Drama:Single Plays Films:Cinema Entertainment Music Sport Drama:Soaps Channel 4 -84% -70% -81% -66% -59% -79% -71% -74% -55% -54% -75% -2% -59%

8. Drop in share through the Dsat platform -63% -57% -48% -45% -56% -54% -47% -52% -16% 35% Arts News/Weather Documentaries Hobbies/Leisure Drama:Series/Serials Films:Made for TV Films:Cinema Entertainment Sport Drama:Soaps Five

9. Drop in share through the Dsat platform -57% -53% -50% -48% -49% -50% Drop in share to main 5 channels when viewing through Sky Digital under 1616-2425-3435-4445-54over 55

10. Drop in share through the Dsat platform Young, well-off men Young, well-off Young Young men Men Young, less well-off men Men -84%-81%-74%-64%-60%-57%-56% Religious Children's Arts News/Weather Documentaries Hobbies/Leisure Current Affairs

11. Drop in share through the Dsat platform -91% -85% -81% -68% -66% -61% -58% -55% -49% -40% -36% -29% -19% -18% Channel 4 News Panorama Ten OClock News ITV News At Ten Tonight With Trevor McDonald Location, Location, Location The Simpsons The Autopsy Friends Changing Rooms DIY SOS Big Brother I'm A Celebrity... My Favourite Hymns Songs Of Praise

12. Drop in share by digital platform -47% -68% -45% -62% -44% -88% -28% -29% -33% -37% 26% -89% Change in share to main 5 channels when viewing through digital platforms BBC ONEBBC TWOITV1Channel 4Five Source: BARB, peak time in Q1 2003 *S4C based on viewing in S4C region only Sky Digital S4C* Freeview