2.  Each year should have a unique theme.  Demonstrated on the cover and throughout the book.  This unifies the book.

3.  Ladder: shows what is on each page of the yearbook  Dummy: a drawing or blueprint of a page’s layout  Copy: the story or written information on a page

4.  Gutter: the space for the binding of two pages  Headline: the title or identifying information  Pull-quote: a statement that is separated and printed in larger type

5.  DPS: (double page spread) Pages are designed together, since that is how the reader will see them  Folio: the page number—easiest way to incorporate the theme  Columns: pages are arranged in column formats to keep page organized  White space: empty space on the page to keep it from being crowded

6.  1 to 3 sentences per paragraph  1 idea per paragraph  Each quote is a separate paragraph.  All verbs are PAST TENSE.

7.  Each page should have a dominant photo.  Choose interesting, action shots.  Use photos that tell the story of the group on that page.  Crop photos to eliminate distracting or boring content in the picture.  Make sure each photo has a caption.

8.  You will be assigned pages to write copy and take photos.  Editors will supervise and check all of your work.

9.  Maintain continuity in the book. ◦ Theme is included throughout the book. ◦ Assigned fonts are used for headlines, copy, captions, pull-quotes. ◦ Layouts, styles & colors must be correct.  Check writing quality ◦ All copy is grammatically correct. ◦ All copy is written in past tense. ◦ No inappropriate copy is included.  Photos are not blurry & cropped when needed.  Some staffs have specialized editors.

10.  Students & staff pay money for this yearbook and expect top quality.  Yearbooks are kept for decades, preserving memories of this time of students’ lives.  The yearbook represents the school in the community.