1. GS1 Industry & Standards Event 27 th September - 1 st October 2010 Amsterdam Hosted by Retail Value Chain IUG (RVC IUG) Plenary Session – MobileCom BNG Tuesday 28 th September 2010 GS1 Members & Member Organisations Antonio Salto- Kraft Vanderlei Santos - Nestlé

2. Where industries meet for global solutions ©2010 GS1 2 Topics 1.Overview of MobileCom Group (Antonio Salto – Kraft): Who is the MobileCom Group? What is the vision? What are we working on currently? 2.Submission of Mobile Coupons SBN (Vanderlei Santos – Nestlé) What is it ? What areas we believe we need standards ?

3. Where industries meet for global solutions ©2010 GS1 3 MobileCom Steering Committee: Who is GS1 MobileCom Group today ? Australia Austria Belgium & Lux. Canada Chile China Costa Rica Croatia Czech Republic Egypt Finland Germany Hungary India Italy Japan Korea Latvia Malaysia Mexico Netherlands Panama Poland Russia Singapore Spain Sweden Switzerland Taiwan Tunisia UK US Some of the 500+ Companies Involved Other GS1 Member Organisations Involved

4. Where industries meet for global solutions ©2010 GS1 4 GS1 MobileCom 2007 - 2010 2007200820092010 TokyoNew YorkKolnBostonParisSingapore 500 members 200 companies Mobile Commerce White Paper Mobile in Retail White Paper Mobile Barcodes Position Paper Extended Packaging Pilot Handbook Mobile Coupons Statement of Business Need Community R&D Coupons Extended Packaging

5. Where industries meet for global solutions ©2010 GS1 5 GS1 MobileCom vision All consumers have access to trusted product information and related services via their mobile phones. All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications. In general, collaborative Mobile Commerce applications are enabled by an open infrastructure.

6. Where industries meet for global solutions ©2010 GS1 6 Here is the 6 Mobile Commerce Applications defined as priorities from our members Extended Packaging Mobile Coupons Authentication Re-ordering (Mobile EDI) Mobile Self-scanning Digital Content Purchase & Delivery

7. Where industries meet for global solutions ©2010 GS1 7 What are mobile coupons ?

8. Where industries meet for global solutions ©2010 GS1 8

9. Where industries meet for global solutions ©2010 GS1 9 Companies are exploring mobile coupons but the lack of standards prevent adoption Open Standards are required ! How to synchronize/communicate coupon data between business partners (manufacturers, retailers and 3 rd parties) How mobile coupon data is captured from a consumers phone by the point of sale system GS1 MobileCom Objective Enable efficient and secure creation, communication, integration, and redemption processes for consumers and management of mobile coupons through the development of open standards and systems that foster implementation.

10. Where industries meet for global solutions ©2010 GS1 10 We must accelerate to make a real impact on the mobile coupons area ! Completed to date: Standards Change Request Submitted (Jan. 2010) Business Case Document Approved by Steering Committee (Feb. 2010) First review by GS1 Leadership at Advisory Council (May. 2010) Next Steps: 1.Finalize Statement of Business Needs (Industry Costs) in Amsterdam Working Session (Wednesday 29 Sept. AM) 2.Submit Statement of Business Needs to Retail Value Chain Group and get their approval 3.Start or include the work on existing standards work groups 10

11. Where industries meet for global solutions ©2010 GS1 11 Contact Details Cameron Green GS1 Global Office 1009 Lenox Dr Suite 202 Lawrenceville, NJ USA 08648 T + 1 609 557 4570 W www.gs1.org